Monday, October 6, 2025

Where I Stand...For Now



I posted an essay on New Year's Day about faith. In it, I touched on major issues in my faith community and tried to explore where I stood at the time and how I felt. I disclosed that I expected my views to evolve, as faith is a living thing and not a static thing. I still get asked often where I stand, why I still participate in my faith community after so much wrong occurred, and how I feel about different situations. So, to my loved ones, friends, colleagues, and column readers, I feel I owe you this update…

Yes, I still participate in some of the faith gatherings I have always been a part of. I love many of my church friends and many of our pastors, even if I don’t always agree with everyone on every little thing—cosmetics, politics, semantics, and all of the other -ics that would seek to divide. I feel the spirit working when we get together to share and often feel uplifted and encouraged when we’re having fellowship in most settings; it brings me peace.

I believe in our group’s core model of an apostolic-style itinerant ministry and home-based churches, though, as is my practice, I continue to also enjoy exploring other churches, houses of worship, scholar works, various translations of scripture, non-cannon texts, and ways of thinking and being. I continue to believe and see that, just because the spirit is present in one group, doesn’t mean it’s not in many others too and in those who choose to not be part of a particular group; God is so much bigger than we understand and works throughout creation, culture, and tradition to teach individuals the Golden Rule—the narrow way and universal secret to peace that is simply loving your neighbor.

Participation in church gatherings, however, is not endorsement of harmful ideologies that occasionally are shared by some pastors and lay people. This is becoming more and more rare, thank goodness, but every now and then someone will still spurt out something very wrong that points toward exclusivity, misogyny, homophobia, transphobia, xenophobia, fundamentalism, judgement of others "outside" the church, or other horrific things. This is not okay. I get that everyone has opinions, but these ideologies are dangerous, harmful, and so incredibly damaging. God is love, everyone is worthy of God's love, the vast majority of morality is cultural, and the way is living. Period.

Participation in church gatherings is also most certainly not an endorsement of a few still in church leadership whom I and many others feel should have stepped down years ago when abuse scandals broke and they were discovered to have willingly and knowingly participated in coverups and putting people in harm’s way. In any company, agency, or organization, leaders often and rightly resign when scandals, gross missteps, or ill-advised decisions under their leadership occur. It’s standard. It’s an act of contrition and solidarity to those who have been hurt.

That being said, what I know or think I know about the abuse and coverups is second-hand. Just like with world events, politics, and all of the other contentious things going on in our societies, the full story is often hard to understand and many voices may be biased. However, I have communicated with many trusted sources who make me believe strongly that a few pastors still in oversight positions had direct knowledge of serious wrongdoing and, with an unwillingness or profound ignorance to address situations properly, instead covered them up…over and over again, as a pattern, continuing to put children and others in serious danger. Way too many cases of abuse absolutely occurred, and many serial cases could have been prevented if proper action had been taken at first accusation and/or if coming forward to report abuse was encouraged and not, as it seems to have been, all too often discouraged and discounted. Victim blaming is abominable and unacceptable.

Countless friends of mine have stepped forward and left our church as a result of their discontent with leadership, their rejection of exclusivity dogma that some people still very wrongly tout, and/or their frustration with some legalistic mindsets and preached standards that are inappropriate and very outdated. And I fully support those who have moved on. In fact, I struggle with my own participation decision often for these same reasons. Is my staying in part saying that what happened or how it was/wasn’t handled is okay? Or saying that I’m content with the legalistic mindsets that some in leadership and fellowship still have? I hope it doesn’t appear that way, because it’s not that way; I hope this missive makes it clear where I stand…for now.

I’m quite stubborn. I refuse to let a few also-stubborn individuals and their harmful decisions and/or mindsets and world views remove me from a community where I still often find great love, fellowship, and encouragement; where the majority of the participants, pastors, deacons, and elders alike don't agree with what has been done or how things have been handled…and are simply trying to stay an encouragement and source of strength to each other. Stubbornness goes both ways, so if I want others to have more grace, perhaps I need to have more grace as well. But, when it comes to things that so deeply harm others, I believe I and many of my peers have the right and obligation to remain stubborn.

My continued participation in gatherings where I feel encouraged and uplifted is grounded in my belief that I'm supposed to be there...and my conviction that any reform or change movement needs those who step forward and march and wave flags and shout and call people out, but it also needs those who try to change things from the inside—to “be the change” and more openly non-conform in order to point out how ridiculous and dangerous a culture of conformity is; to show that it’s spirit and not form that make up a life acceptable to God and a community of people who can help each other to that end.

I look at it like this: I’m an American, but I am incredibly disappointed and heartbroken by most things going on in America at the present time. But I’m still an American and I believe in the core ideals of our country: freedom and liberty. I’m not leaving my homeland because there are individuals temporarily in power who are doing terrible, exclusionary, and incredibly harmful things to so many people and families. I’m trying my best to be the change from the inside and will continue to vote and love and respect and build community, even when some of my own and so many other communities are being attacked.

In all organizations—nations, communities, businesses, associations, teams, temples, or churches—leadership is temporary. Decision makers change. New generations who understand what the current culture and morality is will eventually take over and make things better.

And I see so many great changes in my faith community. It’s awesome…and long, long overdue. When ministers visit, many of us don’t hide anything in our homes anymore like we used to do out of fear of offense or penalty (seriously, that used to be a thing, as ridiculous as it sounds), or change our clothes and take off jewelry, makeup, or nail polish to try to appear more humble or modest (seriously, that also used to be a thing, as completely absurd as it sounds!) After all, modesty is a spirit and not a costume; in fact, wearing a costume to appear more modest is, at its core, not modest. It's so important to encourage people to express their style however they feel is right for themselves at the time, as it creates a community and a ministry that's less offensively fundamentalist-appearing and much more real...and, the key, approachable.

Approachability is so important. Did Jesus or his followers 2000-plus years ago dress differently than everyone around them? No. They were just regular people wearing whatever the common attire of the day was. And, don't get me wrong, as I'm all about uniforms; I help clients find the appropriate uniforms for their businesses all the time. And I love a pastoral collar or obvious denotation of a minister in many other churches, however ours does not officially have a uniform, and I like that very much too. Our pastors are mostly not formally ordained, but rather volunteer, regular people from all backgrounds and walks of life who are moved to go on the road and preach the gospel. So, dressing respectfully and professionally is great when preaching or meeting and then wearing regular day-to-day clothes when not in a formal setting is totally appropriate. I see that happening...again, slowly, but there are some younger—and a few older—pastors who indeed do sport a more contemporary style.

My current Sunday gathering of friends is a delightful, loving, and non-judgmental group. Most people in it are just being themselves and not putting on airs nearly as much. And our mid-week Bible studies are now frequently actually that—a study and not a formal meeting. We simply read a chapter together in a small group and then casually discuss it and any other topics anyone wants to bring up, with everyone invited and welcome to participate, regardless of whether or not you have made an expression of faith in the past or have committed to a certain thing or not. It's awesome! Some friends and I also have fellowship on Zoom from time to time and share education, ideas, and testimonies on other digital platforms as well, which is especially helpful for many who choose not to participate in any in-person gatherings anymore.

Many ministers and lay people I speak with are happy and hopeful about the reforms happening—the “Great Chilling Out,” as I like to call it. But some, of course, still can’t let go of the structure and silly rules that they were either raised with or gravitated to because of their own religious tendencies. I feel strongly that, in concept, we are not and should not be a religion, though objectively that is what my community became. We’re breaking the religion down now and, God willing to continue the work that has begun, are becoming more of what we should be in my opinion: just simple people meeting together to encourage each other and not patrol or judge each other.

More people now understand that previously-touted gender roles, expectations, and hierarchies are a dangerous confusion of the extremely patriarchal—and often homophobic and/or transphobic—cultures during which scripture was composed and/or translated with our current should-be free and equal culture. And now that people are much more aware of the gender and sexuality spectrums that indeed have existed across history, even some of the most stodgy old-timers are realizing that we are all part of God’s intentionally diverse family of unique and beautiful individuals…and finally acknowledging that to think one type of human identity is inherently better or more qualified than another is outrageous. I’m so encouraged that more and more people are now finally seeing these truths.

One wonderful thing I have always loved about my church is that both women and men are pastors, district leaders, deacons, and occasionally—although rarely—elders. But, that aside, it’s frustratingly still only older men in organizational oversight positions (a root cause of many issues right there, if you ask me!) What makes me very hopeful though is that, in some places, women are finally leading more at higher decision making and advocacy levels, and I hope, hope, hope that the powers that be will understand how good this is and more women will eventually become elders and take on other even more visible and wider reaching oversight roles in the ministry. That will make such a huge, positive impact. We desperately need more feminine wisdom leading the way.

Another great change is that many pastors are now directed to not judge or comment on what someone does or doesn’t wear, does or doesn’t have in their home, how past relationships may have ended, what current relationships they may have, or what their living situation is. Because pastors are itinerant and move from town to town often, it’s hard to really put down roots in places, but a few are now taking occasional temporary jobs or volunteering in communities when they’re not busy with visits or meetings—like substitute teaching or helping at local shelters, food banks, and community centers. Yes! Of course! Isn’t that the point? Wasn’t Paul a tentmaker when he wasn’t on the road or otherwise detained? It’s so important to get out of the bubble of just hanging out with others in a specific group day in and day out and instead go out into communities to make new friends and understand new perspectives that aren’t like what someone is normally around or exposed to.

Also, some states and countries now have pastoral training workshops where professionals are brought in to inform on best practices, laws, codes of conduct, tax liabilities, and many more important topics that those in a ministerial role not only should be informed better on, but in many areas are required to be certified on. Online certification for safe pastoral practices and abuse reporting is also required in most areas, and teams of advocates and written safety policies have been created nearly everywhere. I’ve taken a certification course myself in order to stay informed and aware, and it was very eye-opening and important for my own growth and empowerment to be able to share openly like I am here without fear of being lambasted by some who get uncomfortable with criticism, accountability, and/or change and reform.

I’m not a combative person. I’m a conflict avoider by nature and am not one to make waves…most of the time. So, some strong wording from me in this essay (and in some previous ones also touching on faith) may surprise some people, but this essay and others are addressing some very serious situations and topics. Some people may also be surprised that I'm bringing faith into my mostly-business-topic column, but I believe strongly that some lessons I share might be universal ones that my friends, family, colleagues, and readers in other faith communities may also be facing, so it's helpful and healthy to be able to share publicly like this. At least, it's healthy and helpful for me and, in the interest of transparency, that's why I've decided to "go there" in my column. Besides, I've shared plenty of selective personal stories and struggles in my column the past, and will continue to do so going forward, which I hope shows that every human is complex and that sometimes our business and personal lives overlap, with basic truths often being common to all aspects of these complicated lives we all live.

Because things got so out of whack and so religious with church traditions in my community for so long, and because so many have been hurt by the abuse and coverups and legalism that occurred, and because so many are still trying to figure this whole situation out, I feel very moved to share where I currently stand for my own mental wellbeing, as well as to show solidarity to others who have taken brave stands and spoken their truths. Fear of making waves, I believe, is what got us here. So perhaps my little pebble in the pond causing whatever ripples it may can serve to show someone else that it’s okay to struggle—to wonder, ponder, think critically, non-conform, and raise another voice in an effort to build a stronger, safer, more open, and more honest community. After all, if we're looking strictly and simply to Jesus as an example, wasn't he the epitome of non-conforming and calling out harmful behavior, dogma, and religious ideologies that had gotten out of context and out of control?

I claim to be and strive to be an optimist and I hope my praise for positive changes that are happening shows some silver linings that I often write are very important to find in difficult situations. And I acknowledge fully that in this essay I may have seemed to disparage and judge others, even when I hammer a point in my previous essay posted earlier today that that's not okay. So, to clarify, I am not saying that those involved in abuse coverups are terrible people; I'm disagreeing with their decisions and their reasonings and/or motives behind those decisions, but am not condemning them as whole individuals.

Having been in the ministry myself 20-some years ago, I understand some of the pressures and the culture of not making waves that was, and is, still prevalent. In fact, I know a couple of those who seem to have been involved in the coverups; in the past I’ve had some of them as guests in my home, broken bread with them, appreciated many roses in some of their past sermons, thorns excluded, and do still care about them in many ways. Without striving for love, empathy, and forgiveness, we're just falling into the trap of division and bitterness that is so dangerous and permeating...and we often then become paralyzed from moving forward. But forgiveness doesn't remove the need for accountability.

Humans indeed often make bad decisions, and at the time they were made maybe those who made them thought they were the right decisions. Maybe they didn't have all of the information we have now, the best education or awareness, the foresight to see how harmful the results would be, or the priority for protecting and respecting individual liberties and expression that is so important to our culture's moral standards today. Decisions long ago perhaps reflected attitudes and mores of the time—a time when keeping things hush-hush was the norm, when society expected women to be second class, when standards of modesty and style were entirely different, when having honest, hard conversations was frowned upon, and when allowing people to live an honest, open life wasn't common. That doesn't remove the need for reconciliation or contrition now though, or the desperate need for more positive changes to make things better.

I believe fully in being a peacemaker and spreading peace, so I hope this essay is taken in that spirit and not in a spirit of sowing more division. While I have called out some things that, when not called out or addressed or stood up to continue to harm so many, I have also intended to share good things that are happening with those who are in a very divisive place right now, in hopes of bringing a little reconciliation with the hard-lined beliefs they may have been exposed to in the past; to show that things indeed are changing and getting better, with more and more gray areas being accepted as what they are—grey areas with no need to put a good or bad label on—and I hope, perhaps, that acceptance will allay and/or continue to heal some of the bitterness and black-and-white thinking that is still out there.

The first chapter of Colossians was on my mind recently. In it, the writer shares that they believe that Jesus is the head of the church body. I believe that and need to remind myself of that often. If we're looking to humans as the head of any church, we're going to get off track and let other people's opinions, dogma, or rules influence us too much. But if we collectively are looking to the example of Christ—of love, outreach, kindness, forgiveness, empathy, and inclusion of those whom society had outcast—then we'll be on the right track.

As one dear friend of mine, who himself is in the ministry, reminded me recently when I was pouring out my heart to him and trying to sort through all of this, God is very much still working on all of it and changes are indeed happening. We have to be patient and let God do what God's doing with the big picture while we do what we feel convicted to do in our little spheres. God has convicted many to move on, to raise their voices, and/or to advocate. That's very clear. And as for me? My guiding core beliefs and hopeful outlook about the future are summed up and punctuated in another essay I just posted: The Narrow Way. Read it if you’d like. Writing it has helped me explore, understand, and solidify where I stand…for now.

No matter how frustrating things are, please never let difficult situations rob your joy for too long. Don’t give away your power to have joy. Stubbornly pursue joy, as it is absolutely essential. Stubbornly think critically and rise above to see the bigger picture, knowing that, as another dear friend reminded me when I was pouring my heart out to her, “The story isn’t over yet.”

Choose love. It's the only way we’ll get through this many-armed monster of division that seems to have invaded so many aspects of our lives and spirits. And please—please, please, please—stubbornly make a point to embrace new friends outside of your bubble. Seek out those who worship, look, love, and live differently than you and listen to them, empathize with them, learn from them, share with them, and—most importantly—love them. Because love wins. Love always wins. 

Onward! 


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As in all of my writings, essays, and column shares, what has been shared here is my own opinion. Yours may be different. And that’s okay. Faith is an individual thing and I’m not trying to convert anyone or force my opinions on anyone. I’m simply sharing for you to take or leave as you choose and will do my best to respect and reciprocate space for you to do as you choose, as long as you’re not controlling or harming others—the caveat that this and other writings of mine are trying to address. This essay is formed by my own current beliefs as they stand now, understanding also that belief and faith are ever-evolving things and that I want to remain open to wherever the future takes me.

 

A person with a beard smiling

AI-generated content may be incorrect.

Marty Johnson is the Communication and Vision Lead at AYM High Consultants, a columnist, and an editor, producing the mail and business center industry's leading magazine, MBC Today. In 2023, he sold his popular and growing brand, Uncle Marty’s Shipping Office (now rebranded simply to Uncle Marty’s) and retired from shopkeeper life to focus on writing and coaching. Subscribe to his Ask Uncle Marty™ newsletter and read more at askunclemarty.com; follow him on socials @askunclemarty. #AskUncleMarty

The Narrow Way

 


I recently read some very familiar versus in the Gospel of Matthew. For many people of faith who look to Jesus as a guide and savior, the fifth, sixth, and seventh chapters of Matthew are something they come back to often. These three chapters comprise what is known as the “Sermon on the Mount” and I often hear it said that if we don’t ever read any other scripture, this small portion serves as a road map to a good life. If you haven’t read them lately, I highly recommend it, as it gives an awesome reset when we, as humans, get frustrated, flustered, aggravated, insulted, and downright pissed off at a world that has become so incredibly contentious and divided. At least, these chapters help me, so I do hope they may help you too.

There’s one portion that has caused a lot of trouble in our world and in my own faith community, particularly among those who use it as a weapon to exclude others who don’t worship, look, love, or live like they do. It goes a little something like this:

“Enter through the narrow gate, for the gate is wide and the road is easy that leads to destruction, and there are many who take it. For the gate is narrow and the road is hard that leads to life, and there are few who find it.” – Matthew 7:13-14, NRSVUE

Other translations call this “narrow gate” the “narrow way” and that phrase, “narrow way,” sometimes gets completely taken out of context and used to define a certain religion, group of people, practice of worship, set of standards, rules, and mores, or formula for salvation.

But Jesus was not talking about a pattern of worship when he mentioned the narrow gate/narrow way. He was talking about a spirit—an attitude of treating other people with love, acceptance, dignity, and respect. Let’s look at what precedes those versus…

“In everything do to others as you would have them do to you, for this is the Law and the Prophets.” – Matthew 7:12, NRSVUE

What Jesus very clearly said defines the narrow way is the “Golden Rule” that is essentially standard across almost all major faith groups, religions, and belief systems on the planet: treat others with respect, love your neighbor, karma, the Confucian “Do not do to others what you would not like yourself,” the Hadith “None of you truly believes until you love for your sibling what you love for yourself,” and so many more.

Jesus was sharing the Golden Rule because it’s a universal truth of living a spiritual life that is on the up-and-up with The Almighty. So, in the following versus, when Jesus was saying to enter in at the narrow gate/narrow way, he was simply saying that the secret to life, salvation, peace, joy, and all of that is to treat others with dignity and respect. That’s it.

Jesus never said to disparage someone because they believe differently than you do, fly a different flag, vote a different way, or worship a different name for The Almighty—the universal power bigger than ourselves that is called by many things in our world, acknowledging that we’re not alone and that we’re living for something beyond tomorrow.

What Jesus said instead, over and over and over again, was to not judge. He hammered that concept! It was a core part of his teachings and his example. He ate with, visited with, and loved on people whom society had outcast. When asked what the greatest commandments were, he simply said to love God and love your neighbor. That’s it. It’s simply that simple.

Indeed, friends, we live in completely contentious times. Division is accepted and expected. It’s heartbreaking. It’s indeed prophetic, but it doesn’t have to be permanent…and it doesn’t have to permeate.

One of the reasons I’ve been fairly quiet lately in my writing is because I’m working on a book. I’ve shared the title (and it’s a great title, if I do say so myself) with a few close confidants, however that will be a tight-lipped secret until I’m ready to publish. But I will say that my book is on optimism, silver linings, hope, finding joy, and living in love. I’m writing it not because I’m good at any of it, but because I want to learn more about it and so am digging into it and exploring it. I believe in it. I believe in hope and that joy is essential and that karma is real and that the Golden Rule is important...and indeed, in my opinion, is the meaning of life.

I promise you this: in a world that’s on fire, we can still have peace and joy by being stubborn about doing the right thing and treating others well, even if it’s not reciprocated. Things will get better for us as individuals, for us as communities, for us as societies, and for us as a global population if we simply put down our swords for a while; if we look at that person next to us on the train and not only acknowledge but actually celebrate that they may dress, work, worship, believe, or express themselves differently than we do.

We need diversity. God didn’t make a planet of clones, but rather a rich smorgasbord of individuals and religions and ways of being. That’s what God wants: people different in so many ways but living by the Golden Rule—following that narrow way of loving our neighbors that entirely to many people completely miss.

Be a light.

 

A person with a beard smiling

AI-generated content may be incorrect.

Marty Johnson is the Communication and Vision Lead at AYM High Consultants, a columnist, and an editor, producing the mail and business center industry's leading magazine, MBC Today. In 2023, he sold his popular and growing brand, Uncle Marty’s Shipping Office (now rebranded simply to Uncle Marty’s) and retired from shopkeeper life to focus on writing and coaching. Subscribe to his Ask Uncle Marty™ newsletter and read more at askunclemarty.com; follow him on socials @askunclemarty. #AskUncleMarty


Saturday, October 4, 2025

Ramen Years

The following was published today (Saturday, October 4, 2025) on the popular AYM High Consultants blog, which I'm honored to manage along with my colleagues at our coaching enterprise. My BFAM (brother from another mother), mentor, and co-coach Fahim wrote the bulk of it and I added a little bit to the beginning, so most of the credit goes to him. Enjoy!





AYM High Communication & Vision Lead Marty often talks about his “ramen years’ with clients who have the misconception that success is instant. By Marty’s definition, the “ramen years” are the time you invest in a business—sweat equity, sacrifice, and dedication to relationship building that will pay large dividends down the road, though often years need to be put in first in order to build the proper reputation and connections to truly soar in business.

In the spirit of Marty’s “ramen years” philosophy, AYM High Motivation & Mission Lead Fahim shares the following wonderful story for inspiration:

 

From Bankruptcy to Billions: Lessons From the Inventor of Instant Ramen

At 47, most people told Momofuku Ando his life was over. His credit union had collapsed, he lost everything, and critics urged him to retire quietly. Instead, Ando turned what looked like an ending into the beginning of one of the greatest comeback stories in business history.

Working out of a shed behind his house, Ando spent a year experimenting, failing, and starting over. Then, inspired by his wife’s tempura cooking, he had his breakthrough: flash-fry the noodles to preserve them. That simple insight became instant ramen.

By the time he introduced Cup Noodles at age 61, the invention had gone global. Later, at 95, his ramen even went to space aboard the Space Shuttle Discovery. Today, more than 100 billion servings are consumed annually.

What can we learn from Ando’s story?

  1. Failure is not final. Losing everything didn’t end Ando—it fueled him.
  2. Age is irrelevant. He started over at 47 and achieved global success in his 60s, 70s, and beyond.
  3. Innovation is persistence in disguise. Ando’s shed was filled with failed experiments—but also the seeds of a global empire.
  4. Your greatest loss may be your greatest opportunity. Bankruptcy gave Ando a clean slate.

At AYM High, we believe entrepreneurs face their own “bankruptcies”—financial, emotional, or otherwise. But just like Ando, the key is refusing to stay down. Your shed may be the birthplace of your next big idea.

So, ask yourself:

  • What problem am I avoiding because others say it’s impossible?
  • What shed do I need to step into today?
  • How can I reframe my setbacks as setups for future success?

Momofuku Ando built a global empire from failure. What’s stopping you from building your own?

Think Big.


Data and story are from the Chris M. Walker Facebook page

 


Fahim Mojawalla is the Motivation and Mission Lead at AYM High Consultants. He loves what he does and would love to show you how to make 21st century sales and marketing easy, simply by being authentic, appreciative, respectful, responsive, empathetic, collaborative, and all-around awesome. Along with his wife Seema, he is an effervescent co-owner of Island Ship Center, the Spa of Shipping. #FahimFix

 




Marty Johnson is the Communication and Vision Lead at AYM High Consultants, a columnist, and an editor, producing the mail and business center industry's leading magazine, MBC Today. In 2023, he sold his popular and growing brand, Uncle Marty’s Shipping Office (now rebranded simply to Uncle Marty’s and expanded to multiple locations and warehouses by the new owners), and retired from shopkeeper life to focus on writing and coaching. Subscribe to his Ask Uncle Marty™ newsletter and read more at askunclemarty.com; follow him on socials @askunclemarty. #AskUncleMarty


Friday, September 12, 2025

The Two Most Recent Issues of MBC Today

Somehow, I neglected to share the July / August 2025 (Volume 27 Issue 4) edition of MBC Today, and today the September / October 2025 (Volume 27 Issue 5) edition just dropped. 

In fact, I've been negligent lately in posting, for which I apologize. I've been doing a lot of traveling, both for business and pleasure, and there has been generally a lot of other things going on...and writing gets back-burnered all too often. I'm also working on my first book--a long, tedious process that will take me another year or so, I imagine--so, with that, I appreciate your patience and, as always, your encouragement.

Please find the most recent MBC Today issue immediately below, including my Letter From the Editor and a link to the free preview version, followed by the preceding issue, letter, and link that I hadn't yet shared.

Thank you to all who contributed to these issues of the retail print, mailbox, packing, shipping, and business center industry's leading publication, keeping both independent and franchise stores across the country up to date, in the loop, and networked together. It's a privilege to produce and edit this publication, but it's because of your hard work that it has such rich content.


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Dear Readers,

I am so excited to see many of you later this month in Denver at AMBC's Mile High Marketing Summit.

For years, I never—or very rarely, at least—missed an AMBC event. Granted, I was on the AMBC Board of Directors for ages, but before that—before AMBC was the industry-leading non-profit organization that it is today, for which I had the honor of being a founding board member—I attended what was then-called AMPC's epic events since the 1990s. In recent years, since selling my business and transitioning to my new semi-retired coaching life, I'll admit that I've missed a couple of events. But coming back to present and network in Denver will be a very exciting time for me. I can't wait!

The focus of the Denver event is marketing, marketing, marketing. I can't wait to learn from so many experts that AMBC has lined up to present, and am honored to also be teaching a class on digital marketing, AI tools, social media, and more. No matter how long we've been marketers, we never can rely on what we think we know. Our world is changing so rapidly and how we reach our target clients is changing even more rapidly. Old ways often don't work. If we're not creating a robust online presence through content, relationships, and the new and exciting tools that keep popping up, we're leaving a lot of potential business on the table.

This issue of MBC Today serves as an event guide for the Denver event. As AMBC has done for a while now for those who can't make the event, select courses will be shared on AMBC-U to stream online, on-demand, and on your own schedule. That being said, not all classes will end up there and nothing—nothing—can substitute the knowledge shared, networking provided, and uplifts given by attending events in person.

This issue of MBC Today is also full of other great content for you to devour and grow from. Thank you to Crysta and Tommy for their fantastic articles and guidelines.

I also want to take this opportunity to publicly congratulate, commend, and express deep gratitude to Crysta for doing an amazing job as AMBC's Board Chair. She's stepping down after the Denver event, as you'll read in her letter on the following page, and her service to our organization, dedication, and selfless drive to assist other AMBC Members in their own growth has been exemplary. Thank you, Crysta. You are a dear friend, a mentor, and someone to whom I look for inspiration, regular guidance, and as an example of true gracious character.

Who will take the helm next? Could it be you? Please consider nominating yourself or another AMBC Member to join the AMBC Board of Directors. I can tell you from lots of experience that it is very rewarding. By guiding others, we discover so much about ourselves; our businesses and our teams benefit tremendously from the experience.

I look forward to seeing many of you in Denver!

With gratitude and care,











Marty Johnson (he/him)

Columnist | Ask Uncle Marty™
Editor & Producer | MBC Today
Founder | Uncle Marty's Shipping Office
Communication & Vision Coach | AYM High Consultants
Co-Host | To-Be-Announced Podcast Launching Soon(ish)

askunclemarty.com · @askunclemarty · #AskUncleMarty


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Letter From the Editor:

Dear Readers,

I've been helping at a local printing, mailbox, and shipping store a few hours a week (shout out to Milton Mail Boxes, an outstanding AMBC Member and my very well-loved and popular neighborhood shipping hub). Yes, technically they're my clients and I'm their coach, but the opportunity they give me in allowing me to assist with the occasional guest when I'm at their shop helping them streamline their processes and working with them to cultivate a clear vision for the business has been so valuable.

After selling my own business in 2023 and semi-retiring to coach and write, I've realized how quickly I've been becoming a rusty old dinosaur in the fast-moving, ever-changing industry that we exist in. Being able to help at the counter again has helped me immensely, adding value to my coaching clients because I'm more up-to-speed on what's going on...and getting necessary experience with ShipRiteNext, as I hadn't yet upgraded to that great new version of ShipRite software before my business changed hands. But more than that, spending time with Milton Mail Boxes' owners—an outstanding young couple named Zach and Angela—and seeing their heartfelt dedication not only to their business, but more starkly to their community, has been inspiring.

Angela and Zach are digital mailbox superstars. I work with a lot of clients, mostly virtually on Zoom with our AYM High Consultants monthly coaching package clients, with clients who visit our AYM High headquarters and training center for hands-on training, and with clients who hire our AYM High coaching team to travel to them to do onsite visits from time to time, but regularly being in the midst of a store that receives sometimes hundreds of packages (not counting all of the regular ol' mail) per day for their digital mailbox clients is really a lesson for me on 2025 business and where our industry is headed.

Just a year and a half removed from owning my own store, it's eye-opening to see how much has changed, and how fast it changes. I've always known this and tried my best when I was a store owner to be open to the constant change, though admittedly I'm a late adopter on many things. I was years behind the curve in my own digital mailbox implementation, for example, and will be the first to say that I waited way too long to pull that trigger.

Friends, this industry is anything but static. Over and over again, we see those who truly soar do so because they are willing and ready to adapt, add new services, and think about what's new and what's next with excitement instead of fear. But there's another component to true success: community and a spirit of giving back. Zach and Angela exhibit this sense of community in abundance; it's that spirit, much more than their agile ability to keep their fingers on the pulse of what their guests need, that will bring them tremendous success as small business owners and operators.

Please enjoy this issue of MBC Today, a publication of the truly community-focused, non-profit, #MembersHelpingMembers Association of Mail & Business Centers (AMBC).

With gratitude and care,











Marty Johnson (he/him)

Columnist | Ask Uncle Marty™
Editor & Producer | MBC Today
Founder | Uncle Marty's Shipping Office
Communication & Vision Coach | AYM High Consultants
Co-Host | To-Be-Announced Podcast Launching Soon(ish)

askunclemarty.com · @askunclemarty · #AskUncleMarty

Saturday, July 5, 2025

A Coach Coach's Coaching Lesson

The following is a piece I wrote for the AYM High Consultants blog. I don't always share on my own Ask Uncle Marty™ column site what my colleagues and I share on our coaching enterprise's site, as some is very industry specific and some not written by me, but in this case I think the lesson is universal to many business owners, managers, and operators. Enjoy!

(Also, if you're interested, please subscribe to the AYM High Consultants free newsletter through the widget toward the bottom of our homepage at aymhigh.com. Even if you're not in the mailbox, print, packing, retail shipping, and business center industry, I truly feel you'll find a lot of value through what we share monthly.)

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As coaches, we have coaches too. Yes, there are coach coaches to coach coachable coaches (say that five times fast!)

In addition to our coach coaches with whom we work directly, we also follow a number of coach coaches online. One we particularly enjoy is Evan Carmichael, and you’ve heard us mention some of his teachings in previous articles put out by AYM High Consultants on our blog, in our socials, and in the industry publications we have the honor of sharing in.

In a recent video, Evan talks about how clients don’t buy coaching programs, but rather they buy people. It’s our job as coaches to be the people with whom our clients want to work.

We loved this lesson for ourselves, but in thinking about it we know it’s a lesson that our clients—AYM High Soarers—may need as well. After all, Soarers are very much like coaches in their own communities. They’re the printing, mailbox, packing, and shipping experts and specialists that neighbors rely on to solve problems.

Think about yourself as a coach instead of just a shopkeeper or small business owner. And now think about your best clients. Are they just simply there because you have answers and ability or are they those who have personally invested in you through a relationship with you and/or your team? Are they buying your products and services or are they buying you? Likely—hopefully—the answer is “a little bit of both.” Or, even better yet, “a lot of both!”

In sports, coaches often go above and beyond just helping their athletes excel on the field. Yes, there are some coaches who thrive on aggression, condescension, and bullying, but we’d argue that the majority of respectful and respectable coaches are those who push their athletes hard, when needed, but also show a very gentle, caring side when the situation calls for it. They don’t just want their athletes to break records and win, but they want them to be happy, healthy, balanced individuals with big hearts and strong minds.

Now, back to the business coaching realm, with many parallels to the athletic coaching world. Good business coaches have a rapport with their clients. They build bonds. They care about them, and the feeling is often mutual. They’re not just thinking about their clients’ needs and issues when they’re on the clock with them, but they also wake up at night with ideas for them and keep long lists of notes on their phones, full of thoughts for their next sessions. They’re not only available when a business need arises, but often cross over into the good friend zone and connect on a deeper level than just business.

Don’t you feel that with your best clients? Aren’t some of them in the good friend zone? Don’t you send them birthday cards and follow their socials, celebrating with them…and sometimes comforting them during hard times? Believe it or not, you are a coach too! You care. You help. You guide. You serve. Indeed, you are a coach.

So, invest in those coaching relationships on more than just a business level. Be a coach to your clients, providing value not only in the things they pay you for, but also in being a support to them on and off the proverbial field.


Friday, May 2, 2025

May / June 2025 Edition of MBC Today

  



The May / June 2025 edition of MBC Today (Volume 27 Issue 3) just dropped. AMBC Members and AMBC Trusted Suppliers have access to the full version and the preview version is available to anyone to see at https://ambc4me.org/wp-content/uploads/2025/05/MBC-Today-Volume-27-Issue-3-Preview-Version.pdf.

Thank you to all who contributed to this issue of the retail print, mailbox, packing, shipping, and business center industry's leading publication, keeping both independent and franchise stores across the country up to date, in the loop, and networked together. It's a privilege to produce and edit this publication, but it's because of your hard work that it has such rich content.

I'll share my Letter From the Editor below. Enjoy!

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Dear Readers,

Like many of you, I was recently captivated by coverage of Pope Francis' passing, watching his funeral and the following procession through the streets of Rome in the back of a much more simple open-top popemobile than we're used to—an all-electric Mercedes that looks more like a pickup truck than a gilded carriage—resting in a fairly demure wooden coffin, as opposed to the more ornate funerary vessels of his predecessors. While not Catholic myself, I was raised in a heavily Catholic community and have lots of Catholic friends and family, and I've developed a great respect for the message that the late pope consistently gave through his words and his choices throughout his papacy, and now especially in his final will.

Pope Francis was emphatic about reaching and caring for the marginalized, making better choices for our shared environment, creating and maintaining interfaith dialogue, learning from others, choosing mercy over authority, and bringing the world together as much as he could within his reach to create community, build bridges, and make amends for past harm. He seems very much to have been a peacemaker, a person who knew the value of relationships, and someone who esteemed others higher than himself, acknowledging always that he would do what he could do, but it's up to the coming generations to carry the torch to continue to reach out instead of close off, and to follow on in evolving and making progress in order to live in our present times appropriately, recognizing the value of each individual and respecting the identities of the same.

MBC Today isn't a faith-based publication, nor is it a political one, and while I have strong opinions in both realms, I'll not pontificate any more here. The point I hope to make is simply that I am very grateful for the examples of others—both world leaders like Pope Francis and lay people like you and me—who show by their example the indisputable value of caring for others, of controlling the ego, and of understanding that while we may feel we know what's best, others' realities may be entirely different and respect for them is indeed a key to living in peace and building global neighborhoods where everyone has a place.

This all brings me to the point I hope to make: that what I love the most about this beautiful non-profit industry organization we all know as AMBC is the fact that it is a network of so many diverse voices, operating businesses in a huge array of markets, with a wide range of specialties, and that, by being a #MembersHelpingMembers community, there's space for everyone to thrive. It's not about conforming or becoming like each other, but it's about finding each one's secret sauce; it's being encouraged to be the best each can be by fellow AMBC Members, helping each other with advice, suggestions, group brainstorming, collective knowledge, and friendship.

Enjoy this issue of MBC Today. It's a good one. And thank you, as always, for your trust...and for the encouragement you consistently exude.

With gratitude and care,










Marty Johnson (he/him)

Columnist | Ask Uncle Marty™
Editor & Producer | MBC Today
Founder | Uncle Marty's Shipping Office
Communication & Vision Coach | AYM High Consultants
Co-Host | To-Be-Announced Podcast Launching Soon(ish)

askunclemarty.com · @askunclemarty · #AskUncleMarty

Monday, April 28, 2025

Healthy, Enforced Boundaries



Dear Uncle Marty,

I wonder if you could help me. I've been in business for a few years now and still see myself in the establishment / relationship-building phase and am excited that I'm finally seeing results of that time investment. But, the more I grow and the more relationships I build, the more it's driving up my stress levels. I have a hard time trying to meet everyone's demands on my time and work is invading my personal space, my home life, and, despite positively growing business relationships, my personal relationships are suffering. I wish I could clone myself so that I could be everywhere I need to be at once, giving proper time to all those who either demand or deserve it. What do I do?

Sincerely,
Feeling Torn in Two in Tacoma


Dear Torn in Two,

I feel you and I hear you. What you need are healthy boundaries, plain and simple.

Setting boundaries allows you to compartmentalize your work and personal lives appropriately. Boundaries allow you to focus on what you need to do when you're in the physical space, head space, and appropriate place to do so.

Years ago, my dear friends and colleagues Seema, Fahim, and I went to a summit in Toronto. This is a place where we'd been before—a meeting of the minds with influencers, coaches, motivators, and thought leaders from all over the world coming together to share inspiration and motivation. At this one particular summit, Todd Herman spoke. He's the author of The Alter Ego Effect, a book I highly recommend purchasing and devouring.

I remember Todd giving the example of a pair of glasses he purchased, not because he needed glasses, but because he needed an identifier to help his brain know what role he was in at what time. He'd put the glasses on when he was at work, telling himself that he's now in his work role and that's where his mind and focus should be. Then, he had a bracelet that his child had made for him and, when he was headed home, he'd take off his glasses and put on his bracelet, signifying that now he's on family time and his mind and focus absolutely needed to be there, 100 percent.

I've thought about that lesson a lot. It's helped me put up proper boundaries in my own life. After selling my store, Uncle Marty's Shipping Office, in New York in 2023 and now being semi-retired, coaching with AYM High Consultants and working with my writing and editing clients part time (and, deep secret, also working on my first book) while I enjoy my new digs in Delaware near family, life is indeed easier to manage because I'm free of the retail hours demand on my time and the responsibility of managing a team and a busy shipping, storage, and printing facility. But boundaries are still very much needed to keep me sane.

Boundaries I've set for myself include the removal of all email, social media, and messaging notifications from my phone, other than text messages. I now check emails and socials when I can on my own time, but I don't let them wake me up or distract me from what I need to be focusing on at any given moment. I've also kept my cell number very private, and my coaching clients know that if they need to get a hold of me, they must reach out to the AYM High phone or email and then the team will bring me in as needed, when I'm free. It's a total game-changer! I'm so much more focused, productive, and (frankly) free to enjoy my new life, nearby beaches, travel, and be with family without the constant interruptions, but yet carve out the appropriate time each day, as needed, to handle what I need to for my clients.

I've had the privilege and pleasure of knowing you for a long time, and I know what a dedicated, diligent, and devout person you are to both your business and your family. You're doing great! But I also know the pressures that come with everything on your plate. I've been there. We're not exactly the same, as you have kids that need you and I never had any children, but you also have a spouse that helps in your business as a partner, and I never had that. So, while I understand on many levels, I admit that those key differences do make our situations a bit separate; the solution though remains the same: healthy, enforced boundaries.

Boundaries also encompass knowing your limits. You can't be everything, everywhere, all at once. You're kind of superhuman in a way, if you allow me to say so, and I admire that about you a whole lot, but don't forget the last part of that: you're still human. You're building a team now and that's wonderful—essential to your business growth and scaling. But how much trust and empowerment are you putting in that team?

You know Clark, my five-year team member and former Store Manager at Uncle Marty's who ended up buying the business from me with his wife, Codey Noel. It was he and his siblings, Aleah and Callum, his mom, Julie, and many other wonderful team members of ours who taught me the value of trust.

When Clark became Store Manager, he took so much off my plate...and for that I'll be forever grateful. He allowed me to build an office in the back of the store (out of cardboard, because that's how we do in our industry) and therefore transferring the face of the business—the person / team everyone always saw when they entered—from me to him and his crew. That basic step was very hard for me, as my desk traditionally was always in view of everyone. In the business-building phase, that was important, as I had to establish myself as the owner, shopkeeper, and go-to community liaison for the business, but once it got to the point where the team took over as the visual, I was free to really focus and get so much more done in my little back-of-store cardboard cubby.

Clark and team soon also started taking over as the business face at events and networking groups. Eventually, people stopped coming in and always asking if Marty was available, and instead they asked for Clark, Julie, Aleah, Callum, Ryan, Carter, Elijah, or any of the other crew with whom they'd become familiar working with and trusting. I remember the first time I came up to the front of the store after a while of this and met a client who had become a regular. She looked at me and said, "You mean there's a real Uncle Marty!?" She thought that was just a mascot or a McDonald's-style business name. That interaction made me so, so happy. That was my goal: to turn the Uncle Marty's brand away from being associated with Uncle Marty himself and into a name associated with local shipping, storage, and printing solutions. In fact, that brand built up so much value that when Clark and Codey Noel took over as owners, the name is what had the most value to them; they plan to open a couple more locations and build that brand into a true local chain very quickly.

All of this required me letting go of having to read and check over every email, approve and price and display every new product, attend every networking event, personally show up at every sponsored event, and more. It eventually led to the brand taking off at a new pace and the team being so interested in it that I was able to sell to Clark and Codey Noel and semi-retire in my mid-40s. It took a whole lot of trust in my team, some hard boundary setting on my part, and faith that there was a bigger picture and plan at play. I am so, so grateful.

At AYM High Consultants, the coaching enterprise my colleagues and I launched last year that has totally exploded with amazing results and feedback since, we often advise our clients—AYM High Soarers—on setting appropriate boundaries. So often, we see people trying to please everyone, staying up late to answer their guests' and clients' emails, giving out their personal cell numbers to anyone, any time, so that the same can bother them day or night, and generally not respecting themselves enough to tell people, "I'm available during business hours and will be glad to assist you as best I can then." We constantly help AYM High Soarers not only find the right people to allow boundaries to be enforced (and therefore effective), but also help them trust the amazing teams they build to let themselves let go of what they don't need to be spending their precious time, focus, and energy on, as only then can a business truly go from good to great—to soar!

If you need more help, my team and I would love to help. Check out this video (https://youtu.be/ZHb8ISQGU0A) on the importance of having a mentor and coach, and reach out any time—just know that, even though I care about you tremendously and will do all I can to help you, I won't reply to you outside of the times I've allowed myself to do so. #Boundaries

With care,
Uncle Marty


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Marty Johnson is the Communication and Vision Coach at AYM High Consultants, a columnist, and an editor, producing the mail and business center industry's leading magazine, MBC Today. In 2023, he sold his popular and growing brand, Uncle Marty’s Shipping Office, and retired from shopkeeper life to focus on writing and coaching. Subscribe to his Ask Uncle Marty™ newsletter and read more at askunclemarty.com; follow him on socials @askunclemarty. #AskUncleMarty


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The is Ask Uncle Marty™ letter was also published on aymhigh.com on April 28, 2025, and is slated to be published in the regular Ask Uncle Marty™ column in MBC Today Volume 27 Issue 3 (May / June 2025) on May 2, 2025.