Be a Thriver

The outbreak of COVID-19 has knocked us all for a loop. It seems like every day we hear of something else that’s being affected. Schools are closing, whole cities and towns are quarantined, states and municipalities are issuing states of emergency, concerts and events are seemingly all being cancelled, we’ve put the kibosh on travel plans for the foreseeable future, and shaking hands and hugging have been replaced indefinitely by elbow bumps.

Economic impacts of this pandemic will be felt for a long time. Across industries and disciplines, effects of shut-downs, travel restrictions, and general worry are zinging and stinging everywhere. Every time I look online, another friend has posted about the clients they’ve lost that day, the stores and restaurants they’ve had to shutter, conferences they can no longer attend, gigs that got cancelled, etc.

My own brick and mortar business, Uncle Marty’s Shipping Office, is just coming off a huge boon. Last Tuesday, Cornell University—our neighbor and provider of the majority of our client base—announced that students would not be asked to return to campus after spring break. Then, a few days later, moved up that timeline and asked that everyone leave immediately. So, without warning, our student move-out season (which traditionally takes about six weeks during May and June) happened immediately and in a span of about a week. It was intense! We smashed our records and pulled out all the stops to get the students’ stuff shipped and stored as efficiently as possible.

That unexpected burst in business is waning now, and we’re staring at five months of significantly reduced student population in our university-anchored city. What do we do? So many of our neighbors have already closed up for the long haul, offices have sent their workers home to do their jobs remotely, and we’re left with tough decisions to make. It was my decision to keep Uncle Marty’s open regular hours for the foreseeable future (details on the shop’s blog), as our business is classified by New York State as “essential” and therefore exempt from required staff reductions and closures. That being said, I fully understand that every business must make the right decision for their own circumstances. This was ours, and it is of course subject to change as edicts and situations change.

Whether we’re keeping normal hours in our offices or working from home, we are all dealing with this new business atmosphere of uncertainty. What do we do about that? What do we do with our time? Do we just sit on our thumbs for the next few months? Do we bemoan the fact that the world is conspiring against us? Do we take on a victim mindset and start blame-slinging? No! We look at the situation objectively. We innovate. We smile and continue to do everything we can to support our community, team, clients, and networks. We look for opportunities in the chaos. We use any down time that might be coming our way to get focused, establish more healthy habits, strengthen our faith, become re-energized, and prepared for future growth.

Years ago, our neighborhood faced a considerable challenge. If you’ve followed my coaching for a while, you’ve probably read my writings on it before, but the short version of the story is that our road was shut down for nearly two years for the construction of a big building across the street from us. It was tough. As a shipping business, we couldn’t get trucks in or out for deliveries and pickups, our clients couldn’t reach us easily to bring in their shipments and pick up their packages, and our visibility to new clients was all but extinguished by considerable construction dust.

Initially, our sales were slashed by the unexpected interruption, however by the end of it we ended up growing … and thriving. Why? Because we innovated! We didn’t fall victim to the situation, but instead used it as an opportunity to grow our network with city and campus officials to come up with solutions together; we pushed our pickup and delivery service and grew those profit centers considerably, and as a result now have a more diverse, adaptable business model.

The same wasn’t the case for many of our business neighbors. Sadly, many of them cowered and complained during those two years, some even closing for good. We tried to encourage them to innovate and adapt, even suggesting that restaurants grow their take-out and catering businesses since the weren’t getting walk-in traffic. But, change is hard for many people and some of these small businesses didn’t have the knowledge or resources to innovate; they didn’t know what platforms to use, how to get their messages out to the public, or the best course of action to take. It was a shake-out.

Now, we’re facing a shake-out again. There’s no sugarcoating the fact that this current pandemic will be the nail in the coffin for countless businesses. But, there will be survivors. And, more importantly, there will be thrivers! The thrivers will be those who look for opportunities and become problem solvers for their communities.

The thrivers will be the restaurants who turn their serving staff into delivery staff and create quarantine menus and specials to bring flavor to those stuck at home and sick of the same old spaghetti every night. The thrivers will be the rideshare drivers who replace their evening bar-hopping business with food and grocery delivery opportunities. The thrivers will be the hotels who create too-good-to-ignore specials to re-book conferences and vacation packages for later dates, rather than just taking cancellations.

My team and I plan on being thrivers over the next few months. We don’t know what that will look like yet, but we’ve set our minds to it … and when our minds are set on something, rarely do we not achieve it.

...

This article was also published on the AMBC blog on March 19, 2020.

...

Marty Johnson is an entrepreneur, writer, and business coach. He serves as ex officio Director of Communication and Advisor to the Board for the non-profit Association of Mail & Business Centers (AMBC) and is Editor of MBC Today, AMBC's industry-leading publication. Marty owns and operates Uncle Marty's Shipping Office in Ithaca, NY, where he's also Co-Founder of the Collegetown Small Business Alliance. Please visit him at askunclemarty.com. #AskUncleMarty

The MS Westerdam

“At some point you just have to let go of what you thought should happen and live in what is happening.”- Heather Hepler

You've surely been watching the news, as I have, about the novel coronavirus outbreak. Every day, it seems statistics grow considerably and more and more travel bans and quarantines are put in place in an effort to stop the spread of the epidemic. It's truly unbelievable and, as I mentioned in my previous blog post, many of us are being carefully vigilant while we watch this unfold—our thoughts and hearts with those in the midst of it.

Surely you've also seen the news about some of the cruise ships that have been affected: one moored in Japan with thousands quarantined on board, with confirmed cases of the virus therein recently tripling overnight; another one quarantined in Hong Kong with passenger symptoms being reported, likely to be stuck there for quite a while; and then there’s that third one that's sailing the South China Sea with nowhere to dock, turned away from every port in the area despite there being no reported cases of the virus on board. My parents are currently passengers on that third ship: Holland America Line’s MS Westerdam.

In their 70s and retired after many long, gritty, hardworking years, my parents are now very lucky to be able to go on cruises from time to time. This current one—a 30-night exploration of Singapore, Thailand, Cambodia, Vietnam, China, the Philippines, Taiwan, Japan, and South Korea—was too good of an opportunity to pass up. Neither of them had been to that part of the world before, and both were truly looking forward to the privilege.

The first week or two of the MS Westerdam's scheduled itinerary went very smoothly. They departed Singapore on January 15th and enjoyed ports in Thailand, Cambodia, and Vietnam. But, as news of the novel coronavirus outbreak got worse and worse and more cities and countries were limiting travel and authorizing quarantines, the itinerary began to change.

At first, scheduled ports in China were cancelled, and previous plans to disembark in Shanghai on February 15th had to be changed to Tokyo, including all of the passengers' hotels and flights. Holland America Line took care of all of that for its passengers who booked through their services and gave onboard credits as some consolation, even though the itinerary changes were out of their control.

Hong Kong was the midpoint of the scheduled itinerary. The original plan was to spend two days there to explore the city while the passengers just doing the first 15-night leg disembarked and the passengers only doing the second 15-night leg came aboard. As the time neared, plans changed as officials felt it was no longer wise to spend a long time in Hong Kong. They still needed to stop, but would limit it to just one day with restrictions on what could be done in the nearly-shut-down city. My parents made the best of it and enjoyed their limited time there, though of course didn't get to do the shopping they had hoped for; my dad was really looking forward to finding some sweet Chinese silk!

From Hong Kong, they were headed to the Philippines. But, the Philippines wouldn't let them in, so they turned around and spent an extra day at sea. Then, they headed to Taiwan, but were only allowed into one of their scheduled ports there. And now, after leaving Taiwan, they are stuck at sea—denied entry anywhere else they had hoped to go. The rest of the cruise has officially been cancelled, with the captain announcing the news to the passengers this morning … with deep regret.

My parents' emails and messages lead me to believe that Holland America Line has been nothing but gracious, apologetic, cooperative, and transparent about all of the unexpected itinerary changes and eventual cruise cancellation. The cruise line has gone out of its way to help passengers adapt plans, flights, hotels, and given onboard credit, free phone access, free Wi-Fi, and even future cruise credit to try to make up for the major hiccups on this voyage. All of those on board are monitored daily with temperatures taken and screenings performed to ensure that the ship remains free of the novel coronavirus. They have plenty of food, water, and fuel to sail until they're able to determine a final destination.

And the passengers? Well, it seems that many of them are taking it in stride. After all, there's nothing they can do. The situation is what it is, so why freak out about it? Soon enough they’re sure to find a friendly port, disembark, probably be poked, prodded, and screened up the wazoo by whatever local authorities they encounter, and then eventually fly back to their respective homes, likely to face further quarantine once on their home soil. It's not ideal, but it sure is an adventure!

There are some passengers, however, without such an attitude. Some are causing a stir, going to the media, lodging complaints, and creating as much extra strife as they can—making the stress of the situation for their fellow passengers, the ship’s crew, the cruise line officials (and surely customer service reps), and everyone’s worried families back home much worse.

And I get it. People are stressed and some may be scared. This situation is indeed very serious and measures are being taken like we’ve never seen before in a global health crisis. For some people, the unknown isn’t an easy thing to accept. Unexpected changes in plans aren't easy. Staying away longer than anticipated isn't easy. Being flexible isn't easy. But the uneasiness aside, to go out of your way to create drama in an unprecedented situation like this where staying calm is so imperative is something that I just don't understand.

Just this morning, I shared Holland's latest blog update on Facebook. Somehow, some loony person who I don't know got through to my private, personal Facebook timeline and wrote a long, ranting comment on that share. I deleted it right away, but the part I read was awful—full of negativity and blame-slinging. I have a feeling that person was just trolling around, looking for whomever showed up as sharing that blog post link, and then probably linked in from there to their private timelines just to rant, create drama, and cause a ruckus. It's so sad.

The older I get, the more it becomes clear to me how much someone's attitude can shape their life. There are people who dwell on negativity, and as a result become toxic, cause problems, and make situations worse. And then there are people who accept the things they can't change and look for silver linings. That latter personality, I'm proud to say, is found in both of my parents; I'm so very proud of the incredible humans that I’m lucky enough to call my own.

What happens next is yet to be determined. We'll keep hoping that the virus doesn't show up on the MS Westerdam and they'll soon be able to find a country who will let them dock, disembark, and return home. But, if the virus does show up on board and they have to go into quarantine, they'll comply with whatever the authorities deem is necessary.

Whatever happens, I know my parents are level-headed, strong, faithful, savvy people who know that the powers that be are doing everything they can to make this situation as palatable as possible. They have perspective, knowing very well that there are millions of people in affected areas that are in much more serious situations than having to miss a few ports on a luxury cruise vacation, or spend a few extra days at sea. They’ll get home eventually … and they'll have quite the story to tell when they do!

...

Marty Johnson is an entrepreneur, writer, and business coach. He serves as ex officio Director of Communication and Advisor to the Board for the non-profit Association of Mail & Business Centers (AMBC) and is Editor of MBC Today, AMBC's industry-leading publication. Marty owns and operates Uncle Marty's Shipping Office in Ithaca, NY, where he's also Co-Founder of the Collegetown Small Business Alliance. Please visit him at askunclemarty.com. #AskUncleMarty

…

UPDATE:

Mom and Dad got home safely after a five-week adventure. Here’s a quick recap of their trip’s final couple weeks:

Thailand eventually offered a safe haven for the MS Westerdam to dock and for its guests to disembark, so the ship sailed toward Bangkok. Upon their approach, Thailand changes its mind and, while the ship was allowed into the harbor to refuel, it was quickly then escorted out of Thai waters by a Thai navy vessel; my mom sent a picture of it outside their balcony, guns appearing to be pointed at the Westerdam (though they didn’t feel in any real threat).

Next, Cambodia stepped up and offered a place to dock. The MS Westerdam safely came to port in Sihanoukville, Cambodia, on February 13^th. It took a few days for Cambodian health officials to screen and clear all the passengers, and most were eventually permitted to disembark in mid-February, greeted by the Cambodian Prime Minister who flew in on a helicopter and handed out flowers and scarves to guests as they left the ship. (The scarf my parents got was eventually brought back to me as a very cool souvenir.)

From Sihanoukville, Holland American Line chartered planes to get guests to Phnom Penh. Upon arrival there, news hit that one of the former MS Westerdam passengers tested positive upon entering Malaysia, so everyone was stopped in their tracks and put under quarantine until they could be tested again.

My parents were quarantined in a beautiful suite in a five-star Phnom Penh hotel, so life wasn’t very rough. After a few days and a plethora of more tests, they were given yet another all-clear, virus-free certification and allowed to roam freely about Phnom Penh, the Cambodian people treating them as honored guests.

Armed with certificates from the Cambodian Ministry of Health, endorsed by the CDC and WHO, that they were not carriers of the novel coronavirus (now known as COVID-19), Holland American Line chartered another flight—this one through Turkish Airlines—to get a good portion of the guests in Phnom Penh to Istanbul, from there hoping to be able to fly commercially to their home countries.

Up until this point, the MS Westerdam guests had been treated exceptionally well. The CEO of Holland America, Orlando Ashford, even flew to Phnom Penh and met with the guests to encourage them; his communication and example during the crisis was exceptional—a true model of what a business leader should be. However, the Turkish Airline staff was obviously not thrilled that they had to work a flight that carried hundreds of former cruise ship passengers, because they were fully in gear—masks, gloves, etc.—and offered no service during what ended up being a 22-hour flight; guests had to help themselves to drinks and food.

And why was it a 22-hour flight? Well, after takeoff and headed toward Istanbul, it seems that Turkey changed its mind as well about allowing the passengers in. So, the flight had to make a change of course, making an abrupt turn while over Iranian air space. For those of us watching the flight on satellite and not knowing what was going on, seeing this chartered flight do a 180 over Iranian airspace was … well … you can imagine what we were imagining.

The flight was able to land in Kirachi, Pakistan, where they sat on the ground for four hours, not allowed to get up out of their seats … even to use the bathroom. Then, up and away again, finally landing in Amsterdam 22 hours after takeoff from Phnom Penh. It was quite a flight to remember!

From Amsterdam, my parents were allowed to fly commercial to Frankfurt, then from there to Philadelphia. But, their adventure wasn’t over yet, as one flight was met on the ground by flashing lights—ambulances, police cars, etc.—while they were screened once more before being permitted to enter the crowded airport.

When we knew they’d be home soon, my cousins who live near my parents went over to get their house ready, leave some groceries, and warm their home up so they wouldn’t walk into a five-week neglected space. My parents’ neighbor, not recognizing my cousins, called the police when they saw my cousins entering the house. The officer who responded got a good chuckle when he realized what the situation was; rarely do the police see robbers who enter a home with a key, carrying a toddler, then proceed to turn on all the lights, fill the fridge, and heat up a pot of spaghetti sauce on the stove.

So, my parents are home safe. They came to visit a couple of weeks ago, but now that COVID-19 has turned into a global pandemic, they’re choosing to remain safely in their home to ride it out.

And, after all of that, that one passenger who had tested positive upon entering Malaysia—causing all the rest of the passengers to be halted and plans disrupted—turned out to be negative for COVID-19 after all. Whether it was an honest mistake or a political play is unknown, but it sure did cause considerable headache—and many millions of dollars in expenses—for those affected.

The last few months have been nothing short of topsy-turvy. And the next few are sure to be just as wild.

Novel Coronavirus: Keep Your Team Safe

The novel coronavirus outbreak is no joke. Every day, statistics are expanding and more cities, countries, and populations are being affected. Should we be panicked?

This news hits closer to home for some more than others. At my shipping business, I have a very large international student client base, and for the past couple of weeks have been steadily shipping boxes of masks, gloves, and other medical supplies to their friends and families in affected areas; their stories both warm and break my heart. 

My parents have been on a cruise for a few weeks now. Their 30-day trip aboard the MS Westerdam left from Singapore mid-January and was slated to finish in Shanghai mid-February. That itinerary, of course, has been affected and they will no longer be hitting any ports in China, instead hoping to end in Tokyo. Because of stops they've already made to places that are now experiencing lock-downs, even though there are no suspected cases on their vessel, they're being blocked from entering some other ports and had to cancel stops in the Philippines and other areas. Despite a few outliers--the dramatic, attention-seeking, make-the-situation-worse people on board who are causing a stink because plans changed and flights had to be adjusted--my parents and the vast majority of the passengers are very happy with the cruise line's care, caution, and compensation regarding the unexpected route changes. Each passenger has their temperature taken daily and, as my mom says, "There are much worse places to be stuck!" 

I am in no way trying to draw a comparison to my parents' non-drama of having some ports changed on a plush, month-long cruise, or the possible quarantine or delays they may face in getting back home, to the trials that people on the ground in affected areas are facing. There are whole cities--millions of people--completely blockaded in an effort to contain this thing. It's unprecedented! The reason we're shipping so many masks is because there's such a profound shortage in the most desperate areas. As a result, those who have family and friends in other countries are asking them to ship supplies in that are otherwise unavailable. There's such a run on supplies in my city that, the last time I heard, all of the big box stores were sold out of masks; even Amazon is/was sold out too, to my understanding.

There are now suspected cases in my community, though nothing is confirmed yet and no warnings have been issued. Nevertheless, we're preparing ... just in case. 

I felt it pertinent to share some of my lay suggestions with you, which are similar to practices you may use in your own home, office, or retail store during flu season, keeping in mind that I am a non-medical small business owner simply trying my best to make sure my team stays level-headed and protected if indeed our city becomes affected.

• Wash your hands often. Studies consistently show this is one of the simplest, yet best forms of defense.
• Wipe door handles with disinfectant often. Don’t forget the bathroom door(s), cabinet pulls, drawer pulls, and especially the front door(s)–both sides.
• Wipe keyboards, mice, phones, tools, printer buttons, pay station key pads, cart handles, and other oft-touched things with disinfectant often.
• Replace pens that both clients and you use often. You can keep a bag of clean, disinfected pens, and also a bag of used pens that can be disinfected later for reuse.
• Keep an emergency kit with masks and gloves on hand, just in case.
• Closely monitor and comply fully with whatever your local authorities advise.

So, panic? Not yet. But surely stay wisely cautious. Stay informed so you can educate your team and your clients. I suggest listening to the special edition episode of Science Vs. on this topic, as it gives a good overview of what we know so far, acknowledging that this is all still very new and information breaking daily. That episode is available here: https://gimletmedia.com/shows/science-vs/5whmvld/coronavirus-outbreak-how-scared-should

It's also important to be cautious of prejudices that may result from misinformation or ignorant generalization. You'd think that we humans would have learned this lesson by now, but our history shows over and over again that a situation like this can cause phobias against entire groups of people, simply because their group was the one initially affected. Be careful of that, protecting your empathy and intelligence just as much as you're protecting your bodies. Continue to treat everyone with respect and compassion, doing what you can to help those in need.

...

This article is an adaption of one written for the AMBC blog on February 5, 2020.

...

Marty Johnson is an entrepreneur, writer, and business coach. He serves as ex officio Director of Communication and Advisor to the Board for the non-profit Association of Mail & Business Centers (AMBC) and is Editor of MBC Today, AMBC's industry-leading publication. Marty owns and operates Uncle Marty's Shipping Office in Ithaca, NY, where he's also Co-Founder of the Collegetown Small Business Alliance. Please visit him at askunclemarty.com. #AskUncleMarty

I Can Because I Will

by Marty Johnson

“You’ve always had the power my dear, you just had to learn it for yourself.”
– Glinda

New year’s resolutions often get a bad rap. In my experience, rarely do they last longer than a few days—a week or two at most if we go by my record. Their intentions are often pure(ish), and the initial momentum on January 1^st (or January 2^nd, because why start on a holiday?) fades fast as old habits creep back in, junk food starts appearing back in our pantries, and life resumes its full speed.

I’m not a huge believer in the resoluteness of run-of-the-mill new year’s resolutions, but I am a huge believer in the power of a changed attitude, the focus and resolve that comes through a clear vision of what one wants of the future, and the beautiful marriage of willpower and faith to make the seemingly impossible possible, the ostensibly insurmountable surmounted, and the supposedly adverse advantageous. I’ve experienced it. I’ve preached it. And I need a whole lot more of it.

The word “mindset” is currently being thrown around a lot in personal and business development seminars, publishing, and podcastdom. Like any trendy phrase-of-the-moment, it can be overused and its meaning therefore may get a little diluted. But, let’s think about the word for a second. A mindset, by definition, is “the establishment of attitudes held by someone.” Simply stated, a mindset is an attitude.

There are two common mindsets—or attitudes—that we, as fallible, imperfect, easily persuaded humans, gravitate toward. The first is the “I can’t because (insert excuse here)” mindset—an attitude through which we constantly make excuses and procrastinate. And the second is the “I will because I can” mindset—an attitude that allows us to do whatever we want because no one is telling us not to.

There’s also a third mindset that is less common, yet a tell-tale trait of some of the most successful, productive, and impactful humans I can think of. That mindset is one that helps us recognize the traps of the first two attitudes and use willpower to overcome them. It’s the “I can because I will” mindset.

Let’s explore these a little more. As we all know all too well, it’s human nature to make excuses—to say, “I can’t because…” We’re prone to have conversations with ourselves that may sound something like this:

“Should I finally reach out to a mentor and lay out a plan to get started on the next phase of my business development? No, I can’t because it’s just too much to think about right now.”

“Should I send a quick note to my old friend to let her know I’m thinking about her, even though we haven’t spoken in years? No, I can’t because she’d probably think it was weird.”

“Should I give a little extra to the local mission? No, I can’t because it’s not my responsibility. Besides, I dropped off a big bag of old clothes at the donation center last Christmas.”

It’s also very natural for us humans to just do whatever we want—to say, “I will because I can.” We end up sabotaging ourselves, and sometimes harming our health and taking quality away from our best years on this planet, simply because we say things to ourselves like:

“Should I skip the gym this morning and hit snooze for a fourth time instead? Sure! I will because I can.”

“Should I binge the entire next season of my favorite baking show instead of working on that project that’s been sitting on my desk for eight months? Sure! I will because I can.”

“Should I eat that whole box of donuts in one sitting? Sure! I will because I can.”

When no one’s stopping us, it’s in our nature—or at least it’s in mine—to just give in and do that thing we know we shouldn’t … just because we can.

But now let’s think about what would be possible if we changed our attitude; if we changed our mindset from the first two self-attacking ones into the third attitude—the healthy, forward-thinking, self-loving and others-loving mindset where we say, “I can because I will.” If we did that, our conversations with ourselves may instead go something like this:

“Should I finally reach out to a mentor and lay out a plan to get started on the next phase of my business development? Yes! I can do that because I will do that. All it takes five minutes to send an email.”

Then what happens? Maybe our mentor emails us back the next day and we set up a 15-minute call together for an evening the following week. On that call, she outlines a few steps to get us started and answers some of the questions we have with wisdom from her own experience.

Then what happens? We take the first few steps and start to see how not overwhelming they actually are when we take them one at a time. So, we take a few more, and within a few months we’ve laid the groundwork for the business expansion we’ve been dreaming of but back-burnering for years. It snowballs and, before we know it, a five-minute email has turned into a quality-of-life changing venture.

Let’s look at another example of what an attitude adjustment might do:

“Should I skip the gym this morning and hit snooze for a fourth time instead? No! I can get up because I will get up.

Then what happens? Maybe, as a result of that one simple change in attitude which led to that one simple decision, we find out that we have more energy that day. We’re more productive, less stressed, and end up going to bed at a more decent time that night so we can get up on time again the next day.

Then what happens? In a few weeks, what may have initially seemed like a huge burden has become a fueling, healthy habit. When we look in the mirror, we see a happier, healthier, more energetic reflection; we see someone who, in being more self-respecting, has become more others-respecting too.

I know this may sound all too simple, like a pie in the sky, but I promise it can be done. When I said that I’ve experienced it and proved it, but need a whole lot more of it, it’s the truth. I’ve been able to overcome quite a bit and grow both my business and my being as a result of simply having a positive, can-do attitude. And, in all transparency, there’s a lot more that I know I could realize if I could get my act together on more things; there are still quite a few snooze buttons that I need to stop hitting.

I write this as advice to myself as much as advice to my readers. I’d like us to all pause for a moment and think of what could be possible with a simple attitude shift. Maybe, instead of making our same old likely-to-fade new year’s resolutions—or new decade’s resolutions, as the case may be—we simply resolve to change our mindset; to change our attitude. Maybe we resolve to stop saying, “I can’t because…” and “I will because I can,” and we start saying, “I can because I will.”

...

Marty Johnson is an entrepreneur, writer, and business coach. He serves as ex officio Director of Communication and Advisor to the Board for the non-profit Association of Mail & Business Centers (AMBC) and is Editor of MBC Today, AMBC's industry-leading publication. Marty owns and operates Uncle Marty's Shipping Office in Ithaca, NY, where he's also Co-Founder of the Collegetown Small Business Alliance. Please visit him at askunclemarty.com. #AskUncleMarty

...
This essay was published on page 12 of MBC Today Volume 22, Issue 1 (January / February 2020). It was also published on the AMBC blog on December 20, 2019.

Ask Uncle Marty: Understaffed in Utah

Ask Uncle Marty™ is an advice column published bi-monthly in MBC Today, the Association of Mail and Business Centers' (AMBC) industry-leading magazine. If you would like to submit a letter to Ask Uncle Marty™, please email marty@askunclemarty.com. Anonymity is guaranteed, and names are always changed.

Dear Uncle Marty,

I need to hire someone new. I know you’ve written about this before, and I’ve tried some of the methods you suggested but am not having any luck finding the right person. Any other ideas?

Thanks,

Understaffed in Utah

...

Dear Understaffed,

It sounds like you’ve tried the usual channels: online ads, “Now Accepting Applications” sign at your shop, asking your current team if they have family or friends they’d recommend, etc. If none of that has been successful yet, I indeed do have another suggestion for you: hire your clients!

This topic came up again at AMBC’s The Event in November. It was a great reminder to me that our best potential hiring field is right under our noses. So often we start our hiring search outside of our own doors, when really we should be starting by looking at what’s right in front of us. Who better to sell our services than those who already appreciate it so much that they’ve become regular patrons?

Ask your clients directly if they’re looking for a side job or some part-time hours. Clients might be caught off guard by you approaching them with this question—and obviously you’re not going to ask that CEO who’s always in a rush if she’s looking for a job—but you can generally tell those who might be interested, and all you need to do is just bring it up. They’ll probably be flattered that you asked, even if they’re not interested, and the conversations that start as a result have a good chance of leading to the right person.

Your clients know your business better than you may think. They’ll know who to recommend, even if they’re not job hunting themselves, because they know the type of people they’d want helping them: friendly, caring, kind, and outgoing … with big smiles and big hearts.

Happy hiring,

Uncle Marty 

…

Marty Johnson is a shopkeeper, writer, and business coach. He serves as ex officio Director of Communication for AMBC, Editor of MBC Today, and is the owner of Uncle Marty's Shipping Office in Ithaca, NY, where he's also Co-Founder of the Collegetown Small Business Alliance. Please visit him at askunclemarty.com. #AskUncleMarty

...

This excerpt from Ask Uncle Marty™ was first published on page 19 of MBC Today Volume 21, Issue 6 (November / December 2019); it was then republished on the AMBC blog on December 5, 2019.

Grace, Optimism, and Love

A friend of mine just passed away after a courageous and tenacious five-year battle with cancer. Felipe was just a few years younger than me; his cancer was very different than the kind I faced, yet that bond of similar struggles made him someone with a special place in my heart.

For five years, I’ve followed his and his wife Julia's posts, journals, and updates as they bravely navigated the highs and lows of their battle. Through it all, grace, optimism, and love shined strong—incredible, beautiful, unconditional, expanding love for each other, their kids, their family, and their friends. 

Grace is a choice. Optimism is a choice. Love is a choice. We can’t choose what situation we’re born into or what fate has in store, but we can choose to react to whatever we’re given with this divine triad. In doing so, it's possible to make even the most heartbreaking of situations fruitful. 

Felipe and Julia did this; they chose to react positively to a situation that would have crushed many others. In doing so, they changed lives and expanded hearts. My life has been touched deeply by their example.

Thank you, Felipe, for your grace, optimism, and love. It has made such an impact. Rest peacefully, my friend. <3

Felipe and Marty - August 2, 2015

That Morning

I remember that morning as if it were yesterday. I sat there, at the foot of that bed, listening to the radio as the world changed.

A few weeks prior, I packed up my little studio apartment in Lubbock, Texas, and schlepped myself back to my hometown of Endwell, New York. I had just graduated with my bachelor’s in marketing, finished up some classes over the summer, and was anxious to start a new career.

I searched job listings all over the Northeast for some sort of entry level marketing job and lined up interviews in a few different places. On Monday, the day before that morning, I had had an interview in Baltimore. It went well, but the firm wasn’t what I was looking for. My next interview with another marketing firm was lined up for Tuesday morning in Queens.

As an introvert, I don’t often stay with people, much preferring to just get a hotel and stay out of everyone’s hair. I like my space and privacy, so cohabitating—even for just a one-night visit—isn’t really my jam. But, at that time, I was 22, fresh out of college, and trying to save every dime I could, so when my old friend Mary invited me to stay at her house on Monday night as a pit stop between my Baltimore and Queens interviews, I was glad to take her up on the offer. 

Mary lived in New Jersey, just outside of New York City. She and my parents were very close when we all lived near each other when I was a baby. I was born in Morristown, but because I was a very sick, early baby, I was rushed into Manhattan right away to get special care at Cornell University Medical Center. So, even though I was born in Jersey, I still made my way into New York within a few hours; I consider myself a New Yorker through and through.

I got to Mary’s Monday night, had a great dinner, then went out with my old buddy Eddie (Mary’s son) for some ice cream. I wanted Eddie and Mary’s opinions on how I should get to my interview the next morning, since they were both very familiar with commuting options into New York. Did it make sense to drive through the city to Queens, or would it be better to take the PATH train to the World Trade Center station, then switch trains and head into Queens?

I didn’t mind driving in the city. In fact, I kind of liked it—and still do. In high school, my friends and I would often drive the three-hour trek down to the city on a Saturday to see a show and tool around, and I would, almost without exception, end up being the driver.

After talking it over that night, I decided it made more sense to drive to my Queens interview. To take the PATH train, I would have had to leave earlier, change trains, and then repeat the process in reverse when I was done. It seemed cheaper and easier just to drive. Besides, any excuse not to get up at the crack of dawn is a huge plus in my book.

On Tuesday morning—that morning—as I was getting my tie tied and about to head out to drive to Queens, Mary came down to the basement room where I had stayed. She said something had happened at the World Trade Center. We turned on the radio, then both sat on the foot of the bed and listened as the tragic events unfolded; we didn’t know what to think. Shock took over as our brains tried to wrap themselves around what we were hearing.

I called the firm in Queens where I was scheduled to have my interview and the receptionist there must not have been aware of what was going on. She advised me that cancelling an interview wasn’t a good idea, but I told her that there was no way I was going to be able to get there. At this point, we still didn’t realize the full scope of what was unfolding across the country, but we knew whatever it was was bad—very, very bad—and I wasn’t about to head toward it.

My mom called. Or, maybe she paged me. It was 2001 and I had a very cool Cellular One teal see-through pager at the time—the late adopter in me not quite ready to make the switch to a fancy new cell phone. Anyway, whether she called or paged, I distinctly remember standing in Mary’s kitchen on her antique wall-mounted phone, talking to my mom who was urging me to come right home. I can imagine how her heart must have sunk when she heard the news, knowing I was headed into the city that morning.

Mary’s daughter Kimmy had already gone into the city early that morning for school. After trying unsuccessfully to reach her, she finally she called Mary and said she was at a friend’s and would be staying there for a day or two until the dust settled and bridges and tunnels reopened. That was a huge relief. Another mother had just found out that her child was out of harm’s way. But countless other mothers wouldn’t.

As soon as we heard that Kimmy was safe, I got in my car and drove the three hours home—listening to the news, turning the news off to sit in quiet, then turning the news back on and repeating the cycle. I was traveling Interstate 80 westbound, away from the city. There weren’t many cars going in my direction, and for miles and miles it seemed there weren't any cars at all going in the eastbound direction. There were some emergency vehicles, sirens blaring, heading that way, but the lack of traffic and eerily open interstate sure was surreal.

I remember being on a charter bus on a school field trip in late 1993 or early 1994 when I was a freshman in high school, driving by the World Trade Center after it was bombed. We saw the shrouded, damaged lower part of the North Tower. It made an impression. We couldn’t have imagined then that, less than 10 years later, the whole complex would be gone.

As an adult, I’ve been to the World Trade Center site loads of times. I visited the grounds often when I lived in the city in the mid-2000s. I watched the progress as the rubble was cleared, memorials were erected, and new buildings were built. I found a good perch from the second floor of a nearby Burger King where I could see over the fence and into the craters where the towers once stood. The footprints of the North and South Towers still show, but now they’re beautiful memorials—places to reflect, mourn, hope, and take some deep breaths.

I don’t know why the cards fell where they did that morning. We hear stories upon stories about those who survived by what may seem like chance, fate, or divine intervention. And we hear thousands of other stories about those who didn’t survive—victims and heroes whom we honor again today. My experience wasn’t as near of a miss as many others we hear about, but it still takes my breath away when I think about it. One simple decision—drive or take the PATH train—has been coming back to me often for the past 18 years. Had I chosen to take the PATH, I would have left earlier and been on my way toward the World Trade Center station when everything began to unfold.

I woke up early this morning, remembering that morning, 18 years ago today: September 11, 2001. A generation has passed, but memories live on; it will never be forgotten.

…

Marty Johnson is a shopkeeper, writer, and business coach. He serves as ex officio Director of Communication for AMBC, Editor of MBC Today, and is the owner of Uncle Marty's Shipping Office in Ithaca, NY, where he's also Co-Founder of the Collegetown Small Business Alliance. Please visit him at askunclemarty.com. #AskUncleMarty