Friday, December 30, 2022

What Will Matter

 The following Letter From the Editor will publish when MBC Today Volume 25 Issue 1 drops on January 3, 2023. I wanted to share it here a little early, as it's a poignant reminder for the new year: 

Letter From the Editor

Dear Readers,

A little while ago, Fahim shared with me and some of the other AMBC board and staff members a poem by Michael Josephson titled "What Will Matter." Quite inspired and impacted by it, I immediately printed it and hung it on my office wall, right above my desk, so I can refer to it every day. I also recently shared it on TikTok (yes, I finally got on TikTok—or "the TikTok" as I like to say in front of my younger coworkers in order to elicit groans) as a reminder to myself and to hopefully be a boost to someone else as we enter 2023. I want to share that poem with you:

We're beginning a brand new year, which always reminds me of new opportunities, fresh starts, an occasion for renewal and refreshing, and a chance to do things differently; to do things better.

Life inevitably is a mixture of highs and lows, triumphs and defeats, gains and losses, joys and sorrows. 2022 may have been an overall positive year for many of us, but it was also a year full of tough challenges for many people, and we hold those close who have had hardship and loss, fought oft-unseen battles, and struggled with circumstances beyond their control. While we can't change the past or ease some burdens, we can do something to change the future.

I was reminded of a quote recently: "In a world where you can be anything, be kind." I hope you'll join me in trying to make kindness, empathy, and love part of your mantra for 2023. Let's remember to be good neighbors and to treat others as we hope to be treated ourselves. Let's share burdens. Let's take care of ourselves, make minding our physical and mental health a priority, check in with our friends, family, and loved ones to make sure they're OK, and try our best to spread joy, positivity, and hope to our communities...and our world.

Let's make it a good year.

With care,

Marty Johnson

Editor & Producer, MBC Today
Owner, Uncle Marty’s Shipping Office
Co-Founder, Collegetown Small Business Alliance
Director of Communication & Advisor to the Board, AMBC | #AskUncleMarty

Wednesday, November 16, 2022

Deep Blue Gratitude

This essay, Deep Blue Gratitude, was published in MBC Today Volume 24 Issue 6 on November 4, 2022. For context, below it I've included my Letters From the Editor for both that November/December issue and the preceding September/October one (MBC Today Volume 24 Issue 5).

In my last Letter From the Editor in the September / October issue of MBC Today, I was reveling in the fact that I had just made my team member Clark the first official Manager of Uncle Marty's Shipping Office and that he had taken over the scheduling and found two weeks for me to get away at the end of October. I had booked a cruise right away and, frankly, it all felt like a dream.

Cut to today, October 27th, 2022, sitting at a corner table on the lido deck of Holland America Line's pinnacle class Nieuw Statendam ship, en route from our last stop in Saint Thomas to our next stop in the Bahamas, looking out the window on the "most perfect day at sea" that Captain Noel has seen "in years," watching flying fish pop in and out of the bluest water on Earth, with my feet up, the table in front of me spread with a big glass of iced tea and a generous slice of sugar-free almond cake with sugar-free berry ice cream on the side, and my laptop on the table as I put final touches on this current issue of MBC Today that will drop in a few days. I've never felt more chill; l've not had a vacation like this in...well, ever!

We small business owners aren't supposed to relax like this, are we? For the first week away, I felt serious imposter syndrome. Shouldn't I be working? Shouldn't I be checking the store cameras all day long? I felt that guilt, but I fought it. I didn't check my email for well over a week, forcing myself to stay away from everything that was waiting on the other side of that screen. I still have yet to check any cameras. I turned it all off. I unplugged. I put my complete faith and trust in Clark, Julie, Elijah, and Carter, knowing that they had everything under control at the shop…and would check in on my house and cat, Prince Comet, to make sure all were well cared for.

I'll be back at work on November 1st, ready to tackle two crazy months as a shipping business operator. My team and I will order all of the supplies we'll need for the holiday rush first thing to ensure we have everything in on time, and the Santa hats will come out, garland will go up, and twinkle lights will light up the early nights in our snow-blanketed Upstate New York town. That's all waiting for me next week. But today? Today, I'm sailing away, abundantly grateful for what I have, who I have, and this outstanding privilege I'm enjoying. I've worked very hard for many years, and now I feel like I can enjoy a little bit of the reward.

I've met a lot of different people on this cruise. Many are genuine class acts—kind to the crew, enjoying each experience, and patient with their fellow passengers. There are, of course, a handful of miserable people—rude to the crew, entitled to everything, pushy to fellow guests, and complaining about the most trivial, ridiculous things. It’s never been more abundantly clear to me that being miserable is a choice. Here we are, sailing through one of the most beautiful places on Earth on a new, gorgeous, immaculate, no-expense-spared luxury liner, being waited on hand and foot by the most gracious, outstanding crew to sail the seas (If you ever want a lesson in how to treat guests and how to build relationships, take a Holland America Line cruise. Wow!), and truly in paradise, yet there are people who still choose to be miserable. I feel so sorry for them. And I refuse to become them.

I was trying to think about what I could possibly complain about if I chose to do so. What, that it rained on Saint Thomas and I had to miss a day of snorkeling? That I nearly lost my phone when the waterproof case I bought for it sank and got buried in the sand when it was advertised that it was supposed to float? That the sand I’ve been digging my feet into all week has destroyed my pedicure? That there are too many food options here, making it hard to decide what to eat next? That I was so enthralled with the comedian at the club onboard that I was late to the dance performance on the next stage that I had intended to go to? That I sleep so well in my pitch-black cabin to the gentle rocking of the ship and have turned my alarms off for the first time in a long time that I’m sleeping solid for 12ish hours each night without regret or disturbance and missing most breakfast options? Seriously, what does one have to complain about in the midst of such perfect leisure?

Clark did some research recently. He wanted to know what people were really saying about our business in comparison with some other shipping and storage options in our town. (I refuse to use the word “competitors,” as that makes it seem like we’re trying to compete with these other businesses. And we’re not. We don’t compete. We simply do our best and let others make their own decisions. If we were to “compete,” we would be entering into negative space, and one of our core missions is to stay positive.) Clark dove deep into subreddits to see real talk about our town and the shipping and storage options that are here. What he found was so incredibly encouraging! Other businesses (one in particular) had overwhelmingly negative chatter about them—some downright vile, one local student even making a hilarious video to air his frustrations. Uncle Marty’s, however, had nothing but positive, glowing things said in the local subreddits. I am so proud of my team who consistently do their best to make our guests have positive experiences. You see, we are grateful for each guest...and it shows.

I’ve timed this trip so that I return home on October 31st, and this year that day serves as the 10-year anniversary of the day I found out I had cancer: October 31, 2012. I’ve spoken of my experience before in blog posts, articles, and other writings, and won’t rehash my diagnosis, prognosis, and aggressive treatment here in this essay, but I will just say that the experience changed me forever. As I’ve reflected on that these past two weeks, I’ve experienced a whole new level of gratitude as a survivor and as a silver linings believer.

Gratitude combats misery. By living in gratitude for all of the wonderful things we have in our life and focusing on them—not on the lack that we can often perceive we have, but on the abundance of what we actually have—we can live happy, positive lives. It’s such a simple formula, yet so much of humanity is missing it. There is a lot of bad influence in our world—so much distrust, so much contempt, and so much animosity—that it’s easy to fall into a negative space. But, I believe that by simply being grateful for what and who we have in our lives, we can come out of that and learn to live better by the golden rule, treating others as we ourselves would want to be treated, loving our neighbors, embracing our differences, respecting one another and one another’s beliefs and decisions, and lifting each other up to make this world a better, more caring, and more loving place. Maybe I’m truly in vacation fantasy mode and this is just a pipe dream. But, no, I don’t think so. I think sometimes we just need to remove ourselves from our hustle and bustle to refocus, reset, and rejoice in what we have in order to move forward positively, and be a positive force in this world that needs it so much.

Marty Johnson is a shopkeeper, wordsmith, mentor, and survivor. He owns Uncle Marty's Shipping Office in Ithaca, New York, runs the Collegetown Small Business Alliance, volunteers as ex officio Director of Communication and Advisor to the Board for AMBC, and serves as Editor and Producer of MBC Today. Learn more at #AskUncleMarty


Letter From the Editor published in MBC Today Volume 24 Issue 6 on November 4, 2022:

Dear Readers,

I shared a story with participants in the last AMBC certified professional packing course that I led in October. It was about an experience we had just had at Uncle Marty's Shipping Office and one that felt very pertinent to the course material.

You see, a few weeks prior we had shipped a piece of art for a guest. It wasn't anything seemingly unusual at the time, and in fact I wasn't even there when the guest was in or the shipment was packed and processed. My team are all trained and certified as AMBC Professional Packing Specialists, and we advertise that fact and have built a very successful and reputable profit center in packaging delicate things—particularly art. Anyway, this guest was in and shipped his art and it was all in a day's work at Uncle Marty's; my team took excellent care of both the guest and his artwork.

Then, a week or two later, the guest came back. He told us that he was the great-grandson of Christian Dior and the art he had shipped through us was an original Dior heirloom being sent to become part of a collection. He didn't tell us who he was at the time, nor how significant the art was, as he didn't want to call attention to it. He simply did his research, read our reviews, and decided that we were the best option to pack and ship his item. He was thrilled it got there in great shape, and thrilled with the level of care and professionalism he received.

As I shared this story with the certified packing course attendees on Zoom, I told them that we have a new internal motto at Uncle Marty's: treat every item as if it was a Dior heirloom, because you never know when it really will be!

We are in such a unique position in our industry. We go through our days taking care of our communities, neighbors, and guests. We know our regulars and we build reputations that are unmatched in our markets. We have listened to what AMBC has preached for years about relationship-based business versus transactional-based business and have worked hard to foster those ever-important relationships in many different corners. And, every now and then, we get to handle something incredibly special.

We make a difference. We're not just selling something or providing an arbitrary service, but we're actually problem solving for our neighbors and making their lives much easier; we were essential during the pandemic for a reason!

As the December mayhem approaches, keep in mind that this coming season is the best time to really seed and grow those so-important relationships. Treat each guest as if they were the great-grandchild of Dior, because they just may be. And treat everything they send as if it were the most precious heirloom. The care you show them and the respect you exude will come back to you in a multitude of ways.

Do your best. Be kind. Treat your guests like gold and your coworkers like the diamonds that they are. And don't forget to smile, smile, smile. In doing so, you'll ensure that 2023 will be set up to be its best.

Happy everything! May your holidays be merry, bright, and full of delight.

With care,


Letter From the Editor published in MBC Today Volume 24 Issue 5 on September 2, 2022:

Dear Readers,

I did something incredibly exciting last week: I hired my first manager!

Well, to be clear, I didn't hire fresh for this position, but rather promoted my longest-serving team member, Clark, to the responsibility after some good discussions with him on his goals, my goals, and how we could work together to continue to grow the business.

I am overjoyed! Already a huge weight has been lifted off of my shoulders. It's only been a couple of days, but he's already taken over so much of the day-to-day that I would normally triage and manage, and he's even done a schedule for two months out and finagled a way for me to take two whole weeks off at the end of October—a first since I opened my doors 11 years ago. I've already booked a cruise and am eagerly anticipating laying on the ship's deck with no phone service, forced to simply lounge, read a book, and perhaps even take a nap. Oh, what a dream!

Putting this issue together, I got such a boost from Crysta's article: "Do You Know How to Hire Yourself Out of a Job?" It was spot on! I had just done this in promoting Clark—or, at least taken a step in that direction—and her words were reaffirming and encouraging.

Our teams are everything. At my business, I've been very grateful to have had continuous growth and this year have already smashed most of my previously-held records. It's exciting! Yes, as an entrepreneur it has taken very hard work and very long days, weeks, months, and years to get to this point, but eventually I've come to a place where I just may be able to take some deep breaths and step away for a minute while Clark and the rest of my team—Julie, Elijah, and Carter—take the helm for a bit. As Crysta points out, it takes trust and faith; letting go isn't easy, but it's essential if we want to continue to grow and also keep our sanity intact (or what's left of it, at least).

So, here's to the future, my friends! Here's to "letting go to grow" (a keystone phrase of Fahim's and the title of one of the classes he taught this year at AMBC's Meetup in Memphis event).

I'm so grateful for all of the contributors who have helped shape this issue of MBC Today. From our featured AMBC Trusted Supplier, GO Logistic, to our featured AMBC Members, the Shiras, the Draytons, and Andi Smith, to all those who have written in and shared tips, tricks, and photos of their uniforms for our first-ever MBC Today fashion spread.

MBC Today is your magazine, and we want to hear your voices in it. Please continue to send in ideas to and let us know how we can continue to sculpt this information-sharing venue to be what you need it to be.

As always, the AMBC team is here when you need us. You can reach out any time to Kim Galloway, AMBC Director of Operations, Brad Risch, AMBC Operations Executive, or any member of the AMBC board of directors. All contact information and bios are on

And I'm always here for you, too. Unless, of course, you reach out at the end of October...because then I'm going to be unabashedly out of touch, floating in the middle of the Caribbean, and working very hard on an epic tan.

With care,

Saturday, March 12, 2022

FedEx Feature Article


It's true my honor to have just been featured in the March edition of FedEx ShipSource® alongside my good friend Norman Froscher of Espresso Mail in West Palm Beach, Florida. We were interviewed by FedEx about how to grow a small business and attract other small businesses as clients using FedEx and other tools. The article, "6 tips from FASC pros to attract small businesses" is available at

This is the fourth time in the last 10 years I and my business have been featured by FedEx in their publication. It's an incredible honor and I am so grateful to be a top small business partner of FedEx, knowing that they care so much about small businesses and our success.

Thursday, January 6, 2022

January 2022 Letter From the Editor

I don't often publish my editorial letters on my blog, as their contents are usually quite specific to each issue of MBC Today that I work on, and catered toward the readers of the publication--fellow shipping store owners and managers, industry professionals, suppliers, and those interested in the retail mail and business center industry. However, this month I felt that my letter may have some value outside of the industry, so I wanted to share it here.

The following is my "Letter From the Editor" published in MBC Today Volume 24 Issue 1 on January 4, 2022:

Don't expect the unexpected. Let the unexpected expect you." - Kiara Maharaj

Dear Readers,

Life is full of surprises.

On December 21st, four days before Christmas and just 10 days before the new year, a client brought us some packing material to reuse and asked, "Hey, are you still going to be taking this stuff after the peanut ban goes into affect in January?"

I was in my office when this happened, so my coworker poked his head in and said, "Hey, do you know what this client was just talking about? He said there's a ban on packing peanuts in New York State staring on January 1st."

"That can't be right," I said, "why don't you google it to see what they're talking about. Surely someone would have let us know if that were the case."

Long story short, it was true. New York State was banning all expanded polystyrene (EPS) loose fill as of January 1, 2022.

I knew a couple of years ago that New York City was planning to ban single-use EPS, and I had disseminated that information in the AMBC certified packing classes I lead. I figured that if the city was banning it, eventually other municipalities or areas may be affected—including, I surmised, possibly New York State as a whole. But, I figured it would be a long time before that happened, and surely we'd have advance notice. Nevertheless, I wanted people to be aware of the possibility, as well as prepare for that eventuality at my own New York State business.

My team and I have always kept sustainability as a focus. It's written right into our mission statement at Uncle Marty's Shipping Office, and we're known in our community as the place to bring clean, dry, previously used packing material so it can be reused. After all, reuse is the best form of recycling.

For a few years now, we've even taken chunk pieces of what traditionally has been single-use EPS (coolers, electronics packaging, etc.) and have broken them down using a machine one of my coworkers made that has a hot wire grid to cut through and cube those big single-use chunks into smaller, reusable, roughly one inch cube pieces. The final product acts like loose fill, but is made from repurposed material, so we've dubbed it "ReFill"...and it's been a huge hit in our green-minded community! Such a hit, in fact, that my two-car garage is half full (seriously) of donated single-use EPS that we've been working on breaking down into ReFill, and every now and then I or one of my coworkers will spend an afternoon in my garage working on it.

We have made ReFill largely due to the knowledge that New York State may eventually ban single-use EPS material, and we assumed that by repurposing some of those bigger single-use pieces into smaller, reusable pieces, it would be making a difference. However, we had no idea that the ban would come so swiftly and without warning, nor that it would be on all EPS loose fill, whether new or repurposed, instead of on the larger single-use EPS pieces that we had been working so hard to convert into reusable ReFill.

Because I needed clarification and to state my case, I contacted the New York State department administering this ban. Their response is shared in part in the "Industry News" section of this issue of MBC Today. Indeed, they would prefer us to dispose of all of our existing EPS loose fill, including all peanuts, new or used, and also the ReFill that we make. There was no middle ground and no consideration for repurposed materials or recycling / reuse programs like the one my business has been so successful with in our community.

We're disappointed, as we have diligently been trying to make a green impact with the programs we've run, and our community has truly rallied behind them. Our ReFill program has been shared on local reuse listservs to the point where we've had to reduce our intake to "small household quantities" after trucks started showing up at our office full of EPS coolers that they wanted us to break down into ReFill. It's to the point where some colleagues and I have been starting the process to form an LLC, with hopes to manufacture economical hot wire grid foam cubing machines so more businesses could start ReFill programs in their communities. But now, instead of continuing with a program that we truly feel made a difference and was helping the root problem of reducing single-use EPS, we must cease from producing ReFill and dispose of any that we have in our possession after January 1st.

I refuse to throw the stockpile of EPS that I have out. I won't just put it in the landfill after working so hard to prevent that. And the "recycling centers" that New York State asks us to bring leftover EPS loose fill to after the ban takes effect are no where near where I am, and with so much ReFill stock in my garage the "mail in" option that they then suggest is laughably impractical. So, I'm now working with stores in neighboring states to have them come and get materials I have, in hopes that it can still be used by someone and not just thrown away. And we're not giving up on that LLC yet. Perhaps it could find a good home in another state where ReFill programs may still be possible and effective in reducing single-use EPS. 

To be clear, I do believe that, as a result of all of this, my business will be an even more sustainability-focused operation. That is a big part of our mission, after all. All of the last-minute mishigas aside, the end result and practices going forward will be better. I just wish we had warning and time to prepare. While we support the ban's good intentions, we scratch our heads at its hasty execution, absence of communication, and choice to permit large single-use EPS pieces while banning reusable loose fill. But, no one asked us.

So, why do I share all of this with you and take up two full pages of prime MBC Today real estate with a "Letter From the Editor" that traditionally should be short and sweet? (Though, all of you long-time readers know me all too well to ever think I would keep something short and sweet.) I share this story because I want you to know that sometimes life throws you a curve ball...and that's just life. As a survivor and someone who has overcome a number of other obstacles over the years, I once again want to show that a challenge isn't something to bring you down, but rather something to prove your resilience—an opportunity to pivot, grow, and come out again on top.

Please enjoy this issue of MBC Today, as it's once again full of great advice, inspiring stories, fresh ideas, and #MembersHelpingMembers guidance.

Pay close attention to what Crysta talks about in "Do You Know?" and how her story of adding more retail to her businesses has made a huge difference, and consider what it is that you could do differently or add to your business to make an impact.

Read about the two outstanding new AMBC Members that we're featuring in this issue, Kim Maxson and Jimmy and Michelle Costanzo, and be inspired by their business models, fresh insight, and unlimited potential.

Check out the AMBC Trusted Suppliers we share in ads and features. All of our vendors have been vetted and, as we are a non-profit, are shared and permitted to advertise because we believe in them, trust them, and know they'll make a difference to our fellow AMBC Members.

Please join me in congratulating Norman and Crysta on becoming our new Board Chair and Board Vice Chair, as well as welcoming our two new board members, David and Tom. Please also once again thank Fahim for his outstanding service as former Board Chair these past few years, and his willingness to stay on in an advisory ex officio position. We are so grateful for all of those who are taking on new positions, and especially those who remain tried and true in current roles like Barry, Steve, Mary, Kim, and Brad. We have the best team at AMBC, and it's my honor and privilege to be a part of it.

With care, 

Marty Johnson
Editor, MBC Today
Director of Communication & Advisor to the Board, AMBC
Owner, Uncle Marty’s Shipping Office
Co-Founder & Facilitator, Collegetown Small Business Alliance | #AskUncleMarty



Published in MBC Today Volume 24 Issue 1 on January 4, 2022.

Thursday, March 4, 2021

My Did-It List

My Did-It List
by Marty Johnson

It’s been a little over a year now since our world changed. It seems like yesterday that we all had to begin adapting to conditions like we’d never seen before. So much has happened. So much has been accomplished. And so much more still needs to be done.

I’m one of those people that often focuses on the latter: on what needs to be done. I have big dreams and big plans, which is all fine and dandy, but along with those big ideas comes a big obsession to maintain a to-do list—a never ending, always growing, outrageously out of control (however meticulously laid out, if I do say so myself) OneNote file with seven main tabs (for my seven main hats and responsibilities—businesses, side hustles, organizations, etc.), each complete with sub tabs, and each sub tab full of countless bullet points, sub bullet points, and sub sub bullet points.

I stare at my to-do list every day. It mocks me. It reminds me daily about all of the big ideas and big plans that I’ve had that I just haven’t had the oomph to tackle yet. Honestly, it makes me depressed sometimes, causing me to focus on what I haven’t done rather than what I have.

I realize fully that this is a completely self-imposed struggle. I could easily choose to not keep a to-do list and therefore not have it taunt me every day. But, that’s just not in the cards for someone like me—someone fully distrustful of his pulled-in-entirely-too-many-directions brain’s ability to keep track of anything on its own.

I think it’s safe to say that I’m probably preaching to the choir here; that many of my fellow small business owners and entrepreneurs face a similar struggle to keep up with all of the things that they feel need to be done, and all of the things that they dream of doing “someday, when there’s time.” I know many of you, like me, have entirely too many irons in the fire and feel the weight of responsibilities that come with them. The businesses we run, people we employ, organizations we guide, families we care for, and relationships we fight to protect all come with their fair share of stuff that takes time, energy, and chutzpah to get done.

So, how do we deal with this? How do we dig out from under our to-do list? How do we take care of everyone and everything we need to and still manage to maintain some modicum of sanity for ourselves?

To start, we must remember how important it is for us to first and foremost take care of ourselves. It may sound selfish, but like oxygen masks on an airplane, we must first put ours on before helping others. It’s essential that we make time to eat right, exercise our bodies and our brains, and breathe. I’m sure many of you, like me, have neglected to do that at times and suffered the consequences. It’s a hard lesson to learn. If you struggle with this, as I often do, I recommend reading the book I just finished: Atomic Habits by James Clear. It’s a game changer!

Next, I recommend unplugging from time to time. Too much time spent obsessing over things is wickedly unhealthy. A while ago—perhaps a couple of years ago now (in retrospect, I wish I had marked the date)—I made the decision to not bring my work home (when at all possible). That meant leaving my laptop on my desk at the office, rather than packing it up each evening to “try to catch up” that night. It also meant not responding to texts, Facebook messages, or anything else that was work related until the next day when I was back at the office. Unless it was an emergency, people could wait.

The change I’ve seen in myself from unplugging at home has been wonderful. Sure, if you ask one of my co-workers I’m sure they’d tell you that I’m often still a ball of stress … and that’s a fair assessment. But it used to be much worse. And my system isn’t perfect; I still have to make exceptions from time to time. In fact, as I write this article I'm sitting at my dining room table at home on a Sunday afternoon … but deadlines are deadlines, and hey, nobody's perfect.

Now, taking care of number one and unplugging from time to time certainly don’t make a to-do list any smaller. In fact, one might argue that those things would cut into our time to do the things on that to-do list. And that’s true, but what those things accomplish—for me, at least—is that they give us a break from that to-do list, which in turn takes away some of its power and control over us. It puts it into perspective.

One more thing that I’ve found very helpful is to balance my to-do list out with another list of things that I’ve actually done. I call it my “did-it list.” To be fair and transparent, my own did-it list is more conceptual than actually a written-down list (but give me a few minutes and I’ll change that … and it will be meticulously organized, of course.) Though, I do keep a tally of each time I’ve had an article or photograph published, of milestones I’ve reach, of places I’ve traveled, of bucket list items I’ve checked off, and of various other small and large accomplishments. But, I wonder what it would look like if my did-it list included much more.

In Atomic Habits, James Clear uses the example of keeping a calendar of workouts. Simply marking off a day on a wall calendar gives us a visual record of how far we’ve come. He makes the point that just showing up, even if the workout is barely more than sitting down for five minutes on an exercise bike, is so much more beneficial than letting a day slide—because one day leads to two, which leads to three, and before we know it we’re back to where we started. But if we mark each day we at least show up on a calendar (a type of did-it list, if you think about it) and see the visual of the chain of days it creates, we’re much more inclined to keep showing up again and again so we don’t break that chain.

So, what if we all kept a did-it list. What if we were to write down a continuous chain of accomplishments: programs we’ve started, relationships we’ve cared for, businesses we’ve built, clients we’ve helped, team members we’ve employed, people we’ve mentored, services we’ve provided to our communities, organizations we’ve sponsored and supported, and smiles we’ve shared. Wouldn’t that do wonders for our self-esteem? Wouldn’t that do wonders to motivate us to keep getting things done? Wouldn’t a did-it list make our to-do list look less daunting—more of a record of things we “get to do” rather than things we “need to do?” I think it would.

I also think that, more important than all the lists we may create, the most salient point to remember is that we’re all only human … and we can’t do it all. Sure, there are an endless number of programs we’d like to start, services we’d like to add, after-hours activities we’d love to enjoy, training we wish to attend and/or provide to our team, and so much more. As much as we wish we had the time, energy, and focus to flush out all of our big ideas, not everything can—or will—get done. And that’s OK! It’s good to dream; it’s good to hope.

I hope we can all begin to reconcile our aspirations with our accomplishments. I hope we can celebrate what we’ve done so we don’t fret so much about what we haven’t done yet. In acknowledging that and understanding both our limitations and self-expectations, we can find some fresh inspiration—coupled, I hope, with a healthy dose of gratitude—that can propel us into our next chapter.


Marty Johnson is an entrepreneur, writer, and business coach. He serves as ex officio Director of Communication and Advisor to the Board for AMBC and is Editor of MBC Today. Marty owns and operates Uncle Marty's Shipping Office in Ithaca, NY, where he's also Co-Founder of the Collegetown Small Business Alliance. Please visit him at #AskUncleMarty


This article was published in MBC Today Volume 23 Issue 2 on March 3, 2021.

Sunday, January 3, 2021

A New Vision

A New Vision
by Marty Johnson

The year that turned the world upside down has finally—finally—come to an end. And we’re all completely spent. Exhausted. Confused. Broken down.

2020 was touted by many as “the year of perfect vision.” As the year began, we had such hope and resolve to make it a year where we would see huge growth, gain clear insight, and make big change. Then, 2020 played out like none of us could have imagined … and for a while that “year of perfect vision” moniker seemed almost laughable.

I don’t believe I know anyone who hasn’t experienced 2020 on a deeply personal level. Most people have been somehow affected by COVID-19. I’ve lost count of those I’ve known, or known of, who have been infected by this horrible virus—some of them severely affected, and some of them not surviving. And then there are the effects we’ve all experienced in our day-to-day lives and businesses. None of us behave the same way we did at the beginning of the year; none of us do business the same way we did a year ago. Many of us have seen countless neighbors who have had to shutter their businesses—some of them temporarily, and some of them closed for good.

The pandemic has bled into every aspect of our lives. Many of us spent recent holidays alone, or with a small group of household members only. As an essential business operator in New York State, with strict travel regulations I haven’t been able to travel to Delaware to see my parents in quite some time. But, we’ve learned that even though we’d love to be together in person, our relationship is just as strong, if not stronger, because of this challenge, and we’re grateful for technology that keeps us more connected than ever.

Many of the after-hours events, meetings, and obligations that took up most of my evenings in previous years have been put on hold or moved to virtual platforms. That extra time and the deep breath it has allowed me to take has been a huge blessing in disguise, and we’ve learned that, while getting together is a good thing and we’re all excited to be able to do it again someday, perhaps some of the mishigas surrounding those gatherings is just plain unnecessary—maybe even a waste of effort, time, and resources that could be used toward things that matter more. Even when we couldn’t have faith gatherings for a while, that didn’t mean that faith decreased. No, I argue that in many cases it increased! In so many ways and in so many things, we’ve learned to value what’s at the core over the fluff that so often covers and sometimes confuses.

Many of my relationships with my friends have grown stronger. Sure, for most of the past year we haven’t been able to hang out like we used to, but we’ve learned that our love and care for each other doesn’t depend on that. We check in. We do virtual game nights. We send each other cards and little thinking-of-you tokens in the mail that become treasures and a reminder that, even though we may feel alone, we’re not really alone. And I can certainly attest that my relationship with my cat, Comet, has never been stronger; he sure loves having his dad home so he can get dinner at a decent time … most nights.

As an essential business operator, changes my team and I have had to make this year in our operations have been truly for good. We’ve rearranged, added safety measures, and put cleaning practices in place that are something we’ll keep in one form or another long-term after the world heals and resumes more physical interaction. And, for us at least in our unique industry and position in our community, business has been incredible! 2020 has blown our best year’s sales out of the water by over 50%. Why? Because we were able to pivot and do business in a new way to meet the changing needs of our community … and because we’ve spent the past near-decade building relationships in our community, and now that community has rallied behind us and so many other small businesses in our area to show their undying support to make sure we won’t be going anywhere. I tell my team often that “we’re in the business of relationships, not transactions,” and this year has proven without a doubt the value of that model.

And my team. Oh, my incredible, invaluable, outrageously wonderful team. This year has made me rely on them so, so much, and value them more than I can express. Investing in good people is the best investment a business can make. Hire heart, attitude, and smiles—those honest individuals who will be reliable and create a family business atmosphere. Good people make good business. And good business attracts good people.

For the first time in years, 2020 has allowed me to finally catch up on my podcast queue. One of my mentors, Lewis Howes, often reminds his listeners about the importance of living with an abundance mindset over a scarcity mindset. The key to that, he says, is to live in gratitude. Start each day reminding yourself about what you’re grateful for, like people, things, situations, and relationships. Because, when we live the day grateful for what we have, we’re more likely to live that day giving, helping, and caring. That’s an abundance mindset: sharing what we have because we know its value. In contrast, if we live in a scarcity mindset—always wishing we had more and holding close the little we think we have without sharing it—we lose in the long run. As my dear friend Norman Froscher often says, “Givers gain.”

My faith teaches me that one of the most important things—a rule that trumps nearly all others—is to love your neighbor. I believe that wholeheartedly, even if I admit that it’s something I struggle to live up to at times. Loving means giving. Loving means looking past differences and sharing what really matters: our humanity. Loving means looking out for, supporting, helping, and caring. In doing that, we all grow stronger; we live in abundance. I believe 2020 has taught us all a deep lesson about what it means to love our neighbors, especially as we’ve been on the receiving end of so much love from those who have gone out of their way to show their support.

A dear friend of mine just texted her core support group as I was writing this article. She’s been staying with her son—a very special kid whom I’ve had the privilege to consider my nephew for 17 years and counting—every day as he’s been going through chemo for an aggressive form of testicular cancer. Today, they’re finishing their third of four in-patient rounds at the Dana-Farber Cancer Institute in Boston, the same hospital where I received my treatment plan over eight years ago when I was beginning my own cancer battle and chemo regimen. (If you don’t know about Dana-Farber or their fundraising arm, The Jimmy Fund, I urge you to do some research and lend your support. Their research saved my life and the experts there are now saving my nephew’s.) What my friend said in her text just about sums up what caring for our neighbors is all about:

“This hospital is incredible. What they do for these kids is truly heartwarming. We wish all of these sweet babies in here good health very soon. Remember that so many out there need whatever help you can give them; too many people are hurting lately. We need to make sure we are there for all the kiddos out there. On the first day of his treatment, the Jimmy Fund treated over 80 kids in one day, and that is way too many. My heartstrings have been pulled and I wish I could do more. In the meantime, I will be there for my baby boy who needs me. I love him with my whole heart.”

I’ve said it before and I’ll say it over and over again as long as I have the platform to do so: silver linings are very real. I believe we’re already seeing a lot of silver linings from 2020, and in the days, weeks, months, and years ahead I believe we’ll be seeing many more. Living in gratitude is what allows us to recognize, appreciate, and benefit tremendously from those silver linings. When we take situations that may seem terrible at first and learn the lessons from them, we gain an abundance of insight, understanding, and compassion that we otherwise wouldn’t have in our lives.

So, my friends, 2020 has ended. And it royally sucked in so, so, so many ways. We’re spent. Exhausted. Confused. Broken down. But, aren’t we also seeing much more clearly? Isn’t a silver lining to this past year that we indeed to have a more perfect vision? Through the hits, the dents and dings, the diagnoses, the hard medicine, the tragedy, and the loss, haven’t we learned lessons we may never have learned otherwise? Aren’t we more resilient? More hopeful, loving, caring, understanding, and dedicated? More grateful? More abundant in the things that really matter? Haven’t we learned things that we’ll take with us the rest of our lives, helping us grow into better people, citizens, neighbors, and caregivers? I argue that we have.

May this next year bring you more abundance. I promise that it will, as long as you realize that true wealth has nothing to do with monetary things. As my dear friend Fahim Mojawalla often says, “your net worth is measured by your network.” So, value your relationships, community, and faith, and live a life full of gratitude. In doing so, you’ll find a new attitude that will guide you through a new year. A new day. A new vision.


Marty Johnson is an entrepreneur, writer, and business coach. He serves as ex officio Director of Communication and Advisor to the Board for AMBC and is Editor of MBC Today. Marty owns and operates Uncle Marty's Shipping Office in Ithaca, NY, where he's also Co-Founder of the Collegetown Small Business Alliance. Please visit him at #AskUncleMarty

This article was also published in MBC Today Volume 23, Issue 1 (January/February 2021) and on the blog at on January 3, 2021.

Thursday, March 19, 2020

Be a Thriver

The outbreak of COVID-19 has knocked us all for a loop. It seems like every day we hear of something else that’s being affected. Schools are closing, whole cities and towns are quarantined, states and municipalities are issuing states of emergency, concerts and events are seemingly all being cancelled, we’ve put the kibosh on travel plans for the foreseeable future, and shaking hands and hugging have been replaced indefinitely by elbow bumps.

Economic impacts of this pandemic will be felt for a long time. Across industries and disciplines, effects of shut-downs, travel restrictions, and general worry are zinging and stinging everywhere. Every time I look online, another friend has posted about the clients they’ve lost that day, the stores and restaurants they’ve had to shutter, conferences they can no longer attend, gigs that got cancelled, etc.

My own brick and mortar business, Uncle Marty’s Shipping Office, is just coming off a huge boon. Last Tuesday, Cornell University—our neighbor and provider of the majority of our client base—announced that students would not be asked to return to campus after spring break. Then, a few days later, moved up that timeline and asked that everyone leave immediately. So, without warning, our student move-out season (which traditionally takes about six weeks during May and June) happened immediately and in a span of about a week. It was intense! We smashed our records and pulled out all the stops to get the students’ stuff shipped and stored as efficiently as possible.

That unexpected burst in business is waning now, and we’re staring at five months of significantly reduced student population in our university-anchored city. What do we do? So many of our neighbors have already closed up for the long haul, offices have sent their workers home to do their jobs remotely, and we’re left with tough decisions to make. It was my decision to keep Uncle Marty’s open regular hours for the foreseeable future (details on the shop’s blog), as our business is classified by New York State as “essential” and therefore exempt from required staff reductions and closures. That being said, I fully understand that every business must make the right decision for their own circumstances. This was ours, and it is of course subject to change as edicts and situations change.

Whether we’re keeping normal hours in our offices or working from home, we are all dealing with this new business atmosphere of uncertainty. What do we do about that? What do we do with our time? Do we just sit on our thumbs for the next few months? Do we bemoan the fact that the world is conspiring against us? Do we take on a victim mindset and start blame-slinging? No! We look at the situation objectively. We innovate. We smile and continue to do everything we can to support our community, team, clients, and networks. We look for opportunities in the chaos. We use any down time that might be coming our way to get focused, establish more healthy habits, strengthen our faith, become re-energized, and prepared for future growth.

Years ago, our neighborhood faced a considerable challenge. If you’ve followed my coaching for a while, you’ve probably read my writings on it before, but the short version of the story is that our road was shut down for nearly two years for the construction of a big building across the street from us. It was tough. As a shipping business, we couldn’t get trucks in or out for deliveries and pickups, our clients couldn’t reach us easily to bring in their shipments and pick up their packages, and our visibility to new clients was all but extinguished by considerable construction dust.

Initially, our sales were slashed by the unexpected interruption, however by the end of it we ended up growing … and thriving. Why? Because we innovated! We didn’t fall victim to the situation, but instead used it as an opportunity to grow our network with city and campus officials to come up with solutions together; we pushed our pickup and delivery service and grew those profit centers considerably, and as a result now have a more diverse, adaptable business model.

The same wasn’t the case for many of our business neighbors. Sadly, many of them cowered and complained during those two years, some even closing for good. We tried to encourage them to innovate and adapt, even suggesting that restaurants grow their take-out and catering businesses since the weren’t getting walk-in traffic. But, change is hard for many people and some of these small businesses didn’t have the knowledge or resources to innovate; they didn’t know what platforms to use, how to get their messages out to the public, or the best course of action to take. It was a shake-out.

Now, we’re facing a shake-out again. There’s no sugarcoating the fact that this current pandemic will be the nail in the coffin for countless businesses. But, there will be survivors. And, more importantly, there will be thrivers! The thrivers will be those who look for opportunities and become problem solvers for their communities.

The thrivers will be the restaurants who turn their serving staff into delivery staff and create quarantine menus and specials to bring flavor to those stuck at home and sick of the same old spaghetti every night. The thrivers will be the rideshare drivers who replace their evening bar-hopping business with food and grocery delivery opportunities. The thrivers will be the hotels who create too-good-to-ignore specials to re-book conferences and vacation packages for later dates, rather than just taking cancellations.

My team and I plan on being thrivers over the next few months. We don’t know what that will look like yet, but we’ve set our minds to it … and when our minds are set on something, rarely do we not achieve it.


This article was also published on the AMBC blog on March 19, 2020.


Marty Johnson is an entrepreneur, writer, and business coach. He serves as ex officio Director of Communication and Advisor to the Board for the non-profit Association of Mail & Business Centers (AMBC) and is Editor of MBC Today, AMBC's industry-leading publication. Marty owns and operates Uncle Marty's Shipping Office in Ithaca, NY, where he's also Co-Founder of the Collegetown Small Business Alliance. Please visit him at #AskUncleMarty