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Wednesday, November 5, 2025

Responding to Ignorance with Education

Today is a big day! Election results are coming in from yesterday's midterms and socials are blowing up as a result.

Those who read my column regularly know that I'm very socially progressive, though fiscally centrist—frugal at heart, with a dislike of wasteful spending. Often, the former outweighs the latter, as I believe that respect, equality, opportunity, and access for those not as privileged and/or who have been traditionally marginalized are way more important things than a few more dollars in my pocket from tax savings. I'm privileged to be in a position where I can afford to pay more taxes, and I'm glad to if it helps my neighbors get sustenance, shelter, healthcare, and other help they may need.

Above that, I believe wholeheartedly in dialogue and giving space for others to believe, vote, worship, and protest as they see fit while I have the same privilege to do what's best for me in those regards. What really irks me though is outright prejudice, ignorance, and hateful spewing that we see so often in our day and age in the news and on social media.

Today, I spent a little while unfollowing a few individuals who were spewing such things. One friend of mine in a southern state was warning those in the south about "Californians and New Yorkers" who may be infiltrating her state to affect the vote. What an idiotic statement. I unfollowed her.

Another friend in New York posted a meme of Zohran Mamdani, the now-mayor-elect of New York City, showing him with devil's horns spewing fire with horrible, racist, and anti-Muslim rhetoric in the text. That was an immediate unfollow.

Many similar hate-filled posts popped up in my feed, all anti-Muslim, anti-immigrant, and anti-LGBTQ+. Unfollow, unfollow, unfollow.

What is with people? How has hate and ignorance become so pervasive? Actually, I know how. It's shown to us from the very top in our country at the present time and people have taken that as a sign that they can unleash all of their inner fears whole-hog without the fear of consequence, as they see it being done in Washington. It's so sad and so anti-American. After all, isn’t America supposed to be the land of the free and the home of the brave; a country built by immigrants and created on the principle that all humans are created equal?

One one of my close friend's private Facebook page today, in a post sharing her excitement about Zohran winning the mayoral race and the fact that her daughter knows him personally and can testify to his integrity and authenticity, as well as her nephew's work as one of Zohran's campaign volunteers, another Facebook friend of hers commented "I pray to God, Americans in NYC do not fall for the lies of this Muslim here. They do not like America, they want to take over and bring Sharia law to the USA." I'm quoting that friend-of-a-friend directly, as her grammar errors punctuate the spotlight shone on her through her incredible ignorant comment.

What did my friend do in response? Well, I'll tell you what I would have doneand what I've done in similar situations when one of my social media friends or followers dares to come to my timeline or page and spread hate. I would have blocked, unfollowed, unfriended, and deleted the comment. I find it wholly unacceptable.

But what did my friend do? She combated ignorance with education. She said, "Hi there! I can really feel your genuine concern in this comment. As I'm guessing you know, Brad Landers, the highest ranking Jewish politician in New York City, is one of his biggest supporters. I'm wondering if you've seen this interview [and she inserts a link to an interview here]? If you haven't I'd love to know what you think after watching. I'm sure you don't think all Muslims are dangerous people who want to impose their religion on others, just as all Christians don't. I'm guessing you think he specifically thinks this, so I wonder if that might be shifted after hearing directly from the source? Thank you for your comment."

Wow! I try to refrain from using the term "blown away" too much, as it's overused in our society to excess, but I was truly blown away by her response. She simply addressed the situation calmly, respectfully, and intelligently.

And intelligently is the key, as my friend is not just a regular friendshe's indeed a dear friend and a mentor to me, in addition to being a bestselling author and a top-10 podcaster in her space. She's a phenomenal public speaker and someone from whom I learn a whole lot about how to navigate this thing called life. She nailed it.

I'm not writing this post to spark a political debate. If you voted for or didn't vote for someone or other, it's not my business. That's your right. My world and circles are full of people on the left, the right, and down the center.

Rather, I'm writing this to show how this one person's comments had nothing to do with policy, economics, or anything else, but simply were to do with fear, ignorance, and misinformation. This person likely has no friends who attend mosques and has never sat down with someone from a different faith to find out how much more we are alike than we are different.

Friends, as I've harped on over and over and will continue to do so while I have breath and fingers that can type, please, please, please learn to love your neighbor. That person who looks, loves, or lives differently than you is a human. You don't have to vote for them or follow them, but you should indeed love them and want them to have every opportunity that you have. Spewing ignorant, hateful rhetoric based on gender, skin color, faith, or identity is abominable and despicable.

I want to learn this important lesson my friend taught me today in her response. Rather than unfollowing and unfriending and blocking, maybe I can try educating. I'm not sure how well I'll do, as I'm a conflict-avoider and not nearly as bold, brave, or eloquent as my friend, but still I want to learn more how to be more open in this regard.

Together, we can make this world better simply by being kinder. We can compromise politically and find common ground to keep our democracy strong. After all, it's indeed a democracy. Term limits are real. Administrations come and go. None of it is permanent, but our actions and our reactions do go on our karmic recordsso make them ones that will bring good juju back your way.

Onward!

Tuesday, November 4, 2025

15 Cents

The following Ask Uncle Marty™ column post was co-published on November 4, 2025 in MBC Today Volume 27 Issue 6, on the AYM High Consultants blog, and here on askunclemarty.com.



15 Cents


Honesty is defined as "acting with integrity by avoiding deceit, lying, cheating, and stealing." It's a characteristic I look for in friends, clients, and colleagues; it's very important to me. And honesty is, I am incredibly proud to say, one of the most outstanding characteristics possessed and exercised regularly by Clark and Codey Noel Young, the wonderful couple who purchased my business from me in 2023 and have taken it to incredible new heights.

How do I know this? Well, I just do...in my gut and in my heart. I knew it the first time I met Clark over seven years ago. I knew it every day he worked by my side for five years before he took bought me out. And I knew it undoubtedly by a very simple act that touched me deeply a few weeks ago when I went back to Ithaca, New York, to celebrate with Codey Noel and Clark the opening of their newest location: Uncle Marty's Downtown.

When I sold the business, I turned over my cardboard office (seriously, my office was made out of cardboard). I cleaned out my personal effects, set up all the files Clark and Codey Noel would need, put up pictures of us together in frames (because narcissism has never been difficult for me), wrote notes, left books I thought would be helpful, and emptied the executive mini-fridge for them to use. I even turned over my coveted "retirement fund" jar that I had kept on my shelf for over a decade. After all, I did have a retirement party on the eve of the sale!

But what I didn't prepare or clean in that beautifully-made cardboard office was the floor underneath the flood risers that my desk and chair sat on. That seemed a little much. Besides, I knew Codey Noel and Clark would be making the business their own and likely would be changing that up soon.

When I went back for the October 1st soft opening of Uncle Marty's Downtown, I stopped by the original Uncle Marty's Collegetown location and saw tons of awesome changes. The cardboard office is indeed gone, the mailboxes have been moved, the counter has been zhuzhed, the box stacks have been redone and reshelved, and so much more! It's amazing and I am so happy to see how much they've kept pivoting, adapting, and growing.

But you wanna know what the most impressive thing was? Right after greeting me, Clark handed me 15 cents—a nickle and a dime he had found on the floor when they took down the cardboard office and cleaned under the flood risers. Can you even imagine!? 15 cents! Clark found and kept 15 cents, storing it safely until the next time he saw me, figuring it must have fallen out of my retirement fund. I was moved beyond belief. That, right there, showed once again, undoubtedly, how honest he is and how we had truly made the right move in the business sale.

At the soft opening of Uncle Marty's Downtown later in the day, I continued to be impressed over and over again. The new shop is three times the size of the original Collegetown flagship location. It has a palletized freight wing, a huge printing and packing area, gorgeous new mailboxes, a humidity-controlled room dedicated to art and paper storage (they do a ton of artwork shipping), and so much more. On soft opening day one it was very much still in the buildout and preparations phase, but I'll be back for the official grand opening and ribbon cutting on November 17th and can't wait to see all of the new signage, fixtures, retail, and so much more. (Stay tuned to my Instagram @askunclemarty and theirs @unclemartysoffice for photos of the new space after the 17th!)

I got to meet so many new team members on my visit that I hadn't met before. I got to see how they've totally changed systems and automated much more than I ever thought possible. I saw how they've been training new hires to be specialized because, as Clark put it, "We've gotten too big for everyone to be a generalist, so we've had to introduce specialized roles."

I heard all about their planned third location, Uncle Marty's South Hill, that is already in the works to hopefully open up in 2026. And I basically spent the day in awe—awe at all of the incredible progress they've made, awe the brilliant rebrand from "Uncle Marty's Shipping Office" simply to "Uncle Marty's" with the tagline "Printing, Shipping, Storage, & More," awe at the community's incredible response to their growth, and, above all, awe at the integrity with which they've made each step, which is their secret to success and what will make them continue to thrive, thrive, thrive.

15 cents will not make or break a retirement. But the quality of a conscience that saves 15 cents because they know it belongs to someone else is what will make or break a career and a life worth living. I am so proud of Clark and Codey Noel for all they've done and built, but above all for the moral compasses by which their lives are guided.

Onward!

...


Marty Johnson is the Communication and Vision Lead at AYM High Consultants, a columnist, and an editor. In 2023, he sold his popular shipping, storage, and printing business, Uncle Marty’s, and retired from shopkeeper life in order to focus on writing and coaching. Subscribe to his free newsletter and read more at askunclemarty.com; follow him on socials @askunclemarty. 

The November / December Issue of MBC Today

Please find the most recent MBC Today issue below, including my Letter From the Editor and a link to the full digital version of the magazine. While the first five issues each year are only shared in part publicly, as the full versions are an exclusive benefit to subscribers, the sixth (November / December) issue each year is always shared publicly in full. Enjoy!

Thank you to all who contributed to this issue of the retail print, mailbox, packing, shipping, and business center industry's leading publication, keeping both independent and franchise stores across the country up to date, in the loop, and networked together. It's a privilege to produce and edit this publication, but it's because of your hard work that it has such rich content.






Dear Readers,

What a treat to see so many of you recently in Denver at the AMBC Mile High Marketing Summit. Like you, I took a lot of wonderful nuggets away from the event. 

At the Saturday night ShipRite-sponsored dinner, in addition to feasting on some of the best prime rib I've had in a while, I spent some time talking with my dear friend, Sydni Craig-Hart, who was one of the marketing specialists presenting earlier in the day at the summit. I spoke to her about some of the knowledge that she passed on in her presentation and commented on some stats she shared about text/SMS marketing.

You see, earlier in the day in my own class I had disparaged SMS marketing a bit, as it's something that I personally don't care for. I don't like most texts, as most things people text I stubbornly believe should be an email instead. As I've written about plenty before, I'm a huge advocate for not having email notifications on my phone, because I don't like non-emergency things interrupting my day. So, being the compartmentalized person that I am, when I get a text with something totally non-priority that takes my focus away from what I'm doing, I get irritated. But Sydni told me that the data overwhelmingly proves that SMS marketing is very successful. She even told me that she loves it and signs up for many text campaigns, whereas I unsubscribe to them as soon as I inadvertently get signed up.

Sydni then said something that really resonated: "Don't make marketing decisions with your own preferences, but rather make data-driven decisions." This is very much in line with what I and my colleagues teach our clients: "Don't shop your own business with your own wallet, but let your clients and guests make their own decisions based on their own needs and budgets, while you simply offer them the best options."

So often, I cringe when I see people present the "cheapest" option first, rather than starting with the "best" option and then letting their guest decide what they want. People sell themselves short and miss out on overnight and higher-margin shipments all the time simply by defaulting to presenting the "cheapest" option first. And so it is with marketing. Let your clients choose how they want to be contacted, rather than assuming what they want.

Indeed, marketing is not a math problem to be solved. There's not one solution. Rather, it's an art to be experimented with. And we saw that over and over at the summit, with different speakers presenting different views on many things; it was a weekend full of case studies from which attendees could pick and choose what works for them and their target markets from a smorgasbord of great ideas.

I was so glad to be in Denver, and now I'm so excited about and looking forward to the next AMBC event in New Orleans in March. It's going to be amazing and I highly recommend you put it on your calendars now. I plan to be there again and hope to see you there too!

Here's to an amazing holiday season. May you break records and bank some serious coin. Merry everything!

With care,










Marty Johnson (he/him)

Founder | Uncle Marty's
Columnist | Ask Uncle Marty™
Editor & Producer | MBC Today
Communication & Vision Lead | AYM High Consultants
Co-Host | To-Be-Announced Podcast Launching Soon(ish)

askunclemarty.com · @askunclemarty